Industry Insights
Make My Place Your Place in Lubbock, TX
My Place Hotel-Lubbock, TX offers plenty of comfort and convenience for today’s modern traveler in this historic western hub of Texas. Our location is minutes from Texas Tech University, Jones AT&T Stadium and a multitude of restaurants and shopping centers....
WELCOME TO FUN IN THE SUN
Designed with today’s health-conscious and fun-loving travelers in mind, Trump International Beach Resort Miami has everything you need for a relaxed yet refined stay in Sunny Isles Beach. Our Four Star-rated condo hotel features plenty of space to unpack and unwind —...
XL beds for big dreamers at citizenM Chicago Downtown hotel
Chicago Loop is the city’s central business district, filled with cloud-high skyscrapers, epic landmarks and now, the fluffiest pillows in the Midwest. Business nomads need look no further than citizenM Chicago Downtown hotel – the best night's sleep on the iconic...
The Woodmark Hotel & Still Spa: Your Perfect Getaway in Kirkland, Washington
Welcome to The Woodmark Hotel & Still Spa, Kirkland, WA, a hidden gem nestled on the serene shores of Lake Washington, just a short drive to all Seattle has to offer. At The Woodmark Hotel & Still Spa, every moment is an opportunity to be inspired,...
Make My Place Your Place in Wixom, MI
My Place Hotel-Wixom, MI boasts a prime location, situated within proximity to Lakeshore Park and Island Lake State Recreation Area, offering guests immediate access to the beautiful scenery in Michigan. Beyond the panoramic views of Michigan’s parks, My Place...
The Melrose Georgetown Hotel
2022 TripAdvisor Traveler's Choice Award winner for Top 10% hotels worldwide, The Melrose Georgetown Hotel continues to be among the top notable hotels the Nation's Capital has to offer. Where traditional style meets contemporary classic in comfortability, décor and...
Nobu Miami Beach Hotel where possibilities are endless.
Nobu Miami Beach Hotel delivers exceptional meeting venues and experiences with eco-friendly indoor and outdoor meeting space creating unforgettable meetings and special events tailored to fit your unique needs. With over 70,000 total square feet of sophisticated and...
Sweet San Francisco dreamin’ at citizenM
Cool ocean breezes and memory-making sunsets: the Golden Gate City awaits! citizenM San Francisco Union Square hotel knows what makes business citizens smile – and it starts with a super-central location. citizenM’s San Fran home is an 18-minute walk from the city’s...
Experience Coastal Tranquility at Loews Coronado Bay Resort
Loews Coronado Bay Resort offers a tranquil escape like no other, surrounded by breathtaking waterfront vistas and the peaceful embrace of a secluded coastal gem. Nestled on a 15-acre private peninsula, the resort is just minutes from downtown San Diego and a short...
The Junto: More than just a place to rest your head.
The Junto is a modern-day oasis, a 198-room lifestyle hotel that brings together individuals from diverse backgrounds to engage in thoughtful conversations about contemporary issues and innovative ideas. The Junto is more than just a place to rest your head; it is an...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.