About CCRA

So What is CCRA?

Well scroll on down and we'll do our best to get you up to speed!

Our Value

We like to think we do a pretty good job putting great products, great suppliers and the best agents together so they can thrive. We stay out of the transactions and just stick to the introductions!

Our Brands

It all began with our Rate Codes, then came our 24/7 Call Center Services, our hotel portal and now the premier association and accreditation for travel professionals everywhere.

Our Name

CCRA originally stood for Computerized Corporate Rate Association, but like most travel industry organizations these days we've surely outgrown that acronym and evolved into something far greater.

Our People

Built by travel professionals from all corners of the industry, we're dedicated, passionate and completely committed to our travel agency and suppliers' successes.

A Walk Down Memory Lane

Here are just a few of the major milestones that made us who we are today!
  • 1974 A New Breed of Call Center is Born
    We pioneered the first 24/7 after hours call center of its kind.
  • 1990We Launch Hotel Rate Codes
    We launch our rate codes for GDS-enabled agencies, allowing agents access to exclusive, discounted rates and revenue opportunities.
  • 1994 CCRA Goes Virtual
    CCRA becomes the first call center organization to utilize virtual agents.
  • 1997The Hotel Portal is Born
    Now called CCRA, we launch the first-ever booking portal for global hotel inventory, especially for our call center customers.
  • 2006OurLink Takes Over
    ...And completely revolutionizes the organization. Under new leadership, CCRA begins to offer enhanced products and services and thrive under Dic Marxen.
  • 2006The Hotel Portal Launches
    CCRA develops and launches the first standalone hotel booking platform offering enhanced amenities and revenue opportunities for travel agents.
  • 2009CCRA Doubles the Size of Their Call Center
    CCRA acquires Hickory's after hours call center.
  • 2011CCRA Launches Global Network
    CCRA implements global initiative and adds agency clients in more than 60 countries.
  • 2012A #1 Blog is Born
    CCRA Launches ccratravelagentblog.com, the #1 ranked travel agent blog by Google.
  • 2013We Go into the Air Business
    CCRA Launches the Air Partner Network, subsequently developing the AirSelect program for both GDS and non-GDS agencies to earn top-tier commissions.
  • 2014CCRA Acquires OSSN
    CCRA acquires the premier association for Independent Travel Professionals, seeking to expand products and services for these agents.
  • 2015CCRA Launches New Global Membership Structures
    CCRA fully integrates the OSSN and TRUE family into CCRA providing increased support, products and promotion in the industry.
  • 2015CCRA Unveils New Website
    For the first time, CCRA and all of its products, services and benefits can be found under one roof.
  • 2018CCRA Launches Elite Pro
    CCRA announces the industry's best amenities-driven program for top performing travel agencies.
  • 2018CCRA Launches PowerSolutions National
    CCRA develops a brand-new 3 day conference for CCRA member agencies and travel industry partners.
  • TodayYou Decide You Can't Live Another Day Without Us
    After seeing all of the hard work we've put into teaching you about who we are and what we do, you decide to join us and help make the travel industry a little more exciting!

Our Culture

Whether you do business with us now, are thinking about joining or partnering with us, or you just want to know what it's like to work for us, here's a little more about who we are: