Travel Agency Accreditation and the TRUE Code Membership

All the details you need to apply for TRUE Accreditation

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Our Accredited Agencies

  • Leisure Focused95%
  • Use TRUE for Cruise Bookings90%
  • Use TRUE for Hotel Bookings90%
  • Come to CCRA for Training95%
  • Renew Every Year99%

Requirements for Becoming an Accredited Agency with TRUE:


  • Proof of your Legal Structure (Corporation, LLC, DBA or fictitious name registration)
  • Seller of Travel Licenses if you reside in California, Florida, Hawaii, Washington or Iowa


Please Note: TRUE is highly recommended for the professional experienced travel advisor who has at least 6-months experience selling travel. We recommend that you have an active business checking account in your agency name. If you have sub-agents under your agency or intend to grow your agency into a host agency model we recommend you have sub-agent contracts in place and actively manage any advisor you allow to operate under your TRUE Code.


Questions? Join an upcoming webinar to learn more
Demystifying TRUE Accreditation: What you need to know.


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What About Marketing?

CCRA offers a robust toolkit to help you market and brand your business:
  • A complete set of TRUE Accredited Travel Agency Logos to use on your marketing materials.
  • Listing on for easy supplier verification.
  • Electronic professional photo ID card for you and up to 24 additional agents.
  • Social media images for your use.