What does acceptance look like?
Here's a look at what it takes to make TRUE work for you:
Operational Integration
The first step in successfully accepting the TRUE code is to ensure that your enterprise has a means of recording, tracking and managing the codes, whether it be integrated into your online booking platform or your travel agency registration process.
Employee Education
As soon as you decide to start accepting TRUE, you’ll start hearing from our agents. When that happens, it is critical that all members of your team know that this code is now accepted and can relay that information to any agents who inquire. We can help!
Branded Acceptance
CCRA provides a full range of logos and branding assets that you can start to incorporate into your travel agency communications, your website or any other touchpoint that will help our agents recognize you as a TRUE supplier. This is critical in helping you stand out from the pack.
Targeted Marketing
When you’re operationally ready to accept the code, your staff is fully aware, and your branding reflects it, it’s now time to drive loyalty amongst our agencies through marketing and specials designed just for them. Our agencies are extremely loyal to our travel suppliers.
Marketing Opportunities
We've got lots of creative ways to get your brand in front of our agencies. Here are just a few of the things we can provide to help you make the most of this valuable distribution channel.
Webinars
We can provide you with full access to the PowerSolutions Online, CCRA University and Members Only education platforms. Whether a live webinar, a syndicated webcast or a presence at one of our live events, we’ll make it work for you!
Live Events
CCRA holds meetings, events and trade shows at the local, regional and national level. We can get you in front of agents at their chapter meetings, our PowerSolutions LIVE event series and the Travel Agent Forums each year in some pretty creative ways!
Digital Campaigns
CCRA has completely overhauled our digital communications, and with lots of options for private emails, weekly newsletters, our award-winning blog and more, we can keep your brand out there and bringing you travel agency business.
Co-Op Marketing
We’ve partnered with the top publications in the travel space to provide amazing opportunities to market your brand in conjunction with other CCRA suppliers. This can give a real boost to your brand and help make you a part of our agencies’ packages.
Ready to Start Accepting the TRUE Code?
Who's Behind A TRUE Travel Agency?
This is who you'll be connecting with when you decide to accept the TRUE code.
Experienced Professionals
Agencies who are accredited by CCRA and granted a TRUE code have to meet minimum experience requirements, including letters of reference and length of time in business.
Decision Makers
When you market to TRUE travel agencies, you’re reaching decision makers directly – there is no intermediary or filter on your message. You control the messaging that reaches our agents!
Loyal Advocates
Our agencies rely heavily on the recommendations and experiences of other TRUE agencies. That means you’ll be cultivating a loyal segment of agencies dedicated to your products and services.
How We Accredit
Our Accreditation Criteria
- Travel Agencies must demonstrate at least 6 months of selling travel professionally.
- All seller of travel and state licensure requirements must be met where applicable.
- Agencies must be an established corporate entity.
- Agencies must have an established business bank account.
- The code and membership benefits cover 5 individuals within one agency. Additional agents must meet certain requirements and pay a fee.
Our Accredited Agencies
- Leisure Focused 95%
- Use TRUE for Cruise Bookings 90%
- Use TRUE for Hotel Bookings 90%
- Come to CCRA for Training 95%
- Renew Every Year 90%
Flash the Badge that Gets Greater Visibility with Accredited Travel Agents
1500
TRUE Agencies
In the USA
30
Open Rate
Percentage
15
Years of Experience
On Average
90
Renewal Rate
Percentage