ABC•CCRA Global Marketing Menu



Global Marketing Menu

Whatever your marketing objectives or business needs are, we have the program!

Through our extensive menu of unique and differentiated marketing programs, you have access to the broadest range of customer segments and distribution channels. Whether you are looking to increase brand awareness, fill distressed inventory or announce a special offer, our powerful range of marketing options can directly target the right audience to meet your business objectives.

For more information or assistance, please reach out to your ABC•CCRA representative or email us at globalsupplierrelations@ccra.com

ABC•CCRA Travel Advisor Audience Profile
Target the right customer with your brand’s message!

The legend below provides a profile of our travel advisor customer segments, and the corresponding icons are displayed on each of the marketing program menu items indicating the audience distribution.

Email Marketing

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Check-In Email
Custom email blast exclusively featuring your message, sent to our non-GDS advisor primarily leisure audience; includes link to a dedicated landing page. Specs and Guidelines.
TRUE Members Only
Custom email featuring your brand message sent exclusively to TRUE member agencies and travel advisors. Specs and Guidelines.

Advisor Education, Reference Resources & Training

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Premier Partners’ Live Webinar
Professionally moderated 30-minute live webinar, followed by a 15-minute live Q&A session. Specs and Guidelines.
Supplier Product Quiz
Interactive quiz promotion over a 30-day period supported by weekly emails, social media and hosted on ABC and CCRA websites, featuring your brand presentation, followed by a quiz. All advisors who submit a completed correct quiz are entered into a prize drawing for the prize(s) provided by the supplier partner. Specs and Guidelines.

Virtual Presentations
Your brand or product presentation video hosted on ABC and CCRA websites.
Agent Rewards
Advisor promotion featuring your brand presentation and contest/quiz that is promoted over a 14-day period supported by weekly emails and social media. All advisors who submit a completed correct quiz are entered into a prize drawing for the prize(s) provided by the supplier partner. Specs and Guidelines.

Website Advertising

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Social Media & Blog

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Social Media Spotlight
Single post on all ABC•CCRA social media outlets (Facebook, Twitter, LinkedIn, Instagram). Specs and Guidelines.
CCRA Blog
Blog hosted on CCRA website featuring industry news, updates, and promotions from our partners.
Advertising Placements:
• Blog Spotlight - Includes your brand message and images.
• Blog Banner Ad Specs and Guidelines.

Newsletters & Magazines

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Regional Conferences

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PowerSolutions
CCRA’s full-day conference and trade show focused on leisure travel advisors. Held in key cities, these events are designed to provide advisor education and tools to support their business. Agenda includes educations sessions, guest speakers, supplier roundtables and a trade show. Contact your ABC•CCRA representative for participation details and pricing.
UpClose
ABC•CCRA’s premier events that are held in key business markets, bringing our top agency and preferred supplier partners together for an evening of fun, food, and networking in a trade show format.
Contact your ABC•CCRA representative for participation details and pricing.

For More Information or to Become a Preferred Supplier Partner

Contact Us!