Industry Insights
PARK HYATT NISEKO HANAZONO: A Year-Round Luxury Mountain Retreat in Japan’s Premier Ski Destination
Set in a spectacular natural landscape with stunning mountain views including Mount Yotei, Park Hyatt Niseko Hanazono offers guests enriching experiences steeped in carefully curated art, fine cuisine and contemporary design. This is the third Park Hyatt brand...
WELCOME TO FUN IN THE SUN
Designed with today’s fun-loving travelers in mind, Trump International Beach Resort Miami has everything you need for a relaxed yet refined stay in Sunny Isles Beach. Our luxury condo hotel features plenty of space to unpack and unwind — from multiple outdoor dining...
Make My Place Your Place in Phoenix West/Avondale, AZ
Whether you are visiting for business or leisure, My Place Hotel-Phoenix West/Avondale, AZ aims to make your trip as memorable as possible as you experience all that Avondale has to offer. Car racing enthusiasts can enjoy a comfortable stay after visiting the nearby...
Make My Place Your Place in Jacksonville, NC
Come explore, unplug, and unwind with us at My Place Hotel-Jacksonville, NC! From waterfront activities to historical experiences, you will find something for everyone close by our convenient location in Jacksonville, NC. Our newly built extended stay property is near...
TRAVEL WITH CONFIDENCE KNOWING YOU’RE COVERED
UATP Insider’s Club is offered to travel industry members who receive industry-free or reduced-rate travel privileges. As a travel professional, you are eligible to purchase a plan that provides coverage for trips throughout the year. With affordable enrollment fees,...
Make My Place Your Place in Buckeye, AZ
My Place Hotel-Buckeye, AZ promises to provide a perfect spot to relax after a busy day in this Western gateway city to the Valley of the Sun! Conveniently located off of I-10, our Buckeye location is just steps away from shopping and dining at Sundance Towne Center...
Things to Do in Nayarit
Nuevo Nayarit, Nay., Mexico — The State of Nayarit may be most famous for its epic beaches, but a closer look at the region reveals there is so much more to discover. The magic of Mexico can be found all across the state of Nayarit, with its interior at the heart of...
Jetlag cured at citizenM Paris Charles de Gaulle Airport hotel
It’s France’s busiest airport. But this isn’t a typical airport hotel. citizenM Paris Charles de Gaulle Airport hotel is here to revolutionize work trips. No more stuffy rooms and noisy runways. citizenM is all about incredible sleep and luxury meeting spaces exactly...
Make My Place Your Place in Ft. Pierre, SD
No matter if your stay is for business or pleasure, at My Place Hotel-Ft. Pierre, SD, you are sure to arrive as our guest and leave as a new friend! Our location is situated just a short distance from the mighty Missouri River, where you can find numerous walking and...
citizenM makes work trip dreams come true in central London
It’s the city of finance, fashion and world-famous landmarks – the top spot to make a mark in business. And after those important deals go down, what do work travellers need to unwind? Stylish rooms built for relaxing. Good job citizenM London Victoria Station hotel...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.