Industry Insights
The sleepless in Seattle sleep here – Seattle South Lake Union
Business trips come with their special challenges – but finally, there's a hotel built specifically to minimize those challenges. It's citizenM – in a superb location in Seattle’s South Lake Union. The 264-key, seven-story hotel at 201 Westlake Avenue North and John...
ALEXANDER INN – The Art Scene In Town
In Philadelphia's historic district, the Alexander Inn is close to the Pennsylvania Convention Center, the Italian Market, and Rittenhouse Square, which was planned by city founder William Penn. We are particularly enthused by the local arts scene. Here are our picks...
Make My Place Your Place® in Bend, OR
My Place Hotel-Bend, OR is the perfect place to lay down your head after a busy day in Central Oregon’s largest city. Whether you’re dipping a paddle into the crystal-clear waters of the Deschutes River or plunging into the frosty unknown on a pair of snowshoes, Bend...
MAKE MEMORABLE VACATIONS AT ENCORE RESORT!
There’s no final Encore here — just endless vacation adventures and luxury amenities for every guest to enjoy! VACATION TOGETHER With 4 to 13 bedrooms, our resort homes let you keep the whole family under one roof. Encore gives you the space and privacy of a vacation...
Upgrade your vacation with Bear’s Den Resort Orlando
Enjoy championship golf courses and luxury vacation homes near Disney. Indulge in the ultimate resort amenities, dining, and exclusive experiences at The Bear’s Den Resort Orlando. As a Bear’s Den Resort Orlando guest, you will have access to a range of world-class...
The Magic City rolls out the red carpet for a second citizenM
Business trips come with their special challenges – but finally, there's a hotel built specifically to minimize those challenges. It's citizenM – now with a superb location in Miami Worldcenter. The 351-room hotel is The Magic City’s second citizenM – and doesn’t...
Explore the Best of Baltimore with Hotel Ulysses
Charm City is a fitting name for Baltimore. Baltimore is a city filled with old world architecture, a vibrant underground culture scene, and haute bars and restaurants. Hotel Ulysses takes its name from the ship that brought Bavarian immigrants to the city in 1838....
Make My Place Your Place
Resting in the foothills of Colorado’s Rocky Mountains, My Place Hotel-Loveland, CO is surrounded with activities and sites to see. My Place is just minutes from the Budweiser Events Center and the Larimer County Fairgrounds where hundreds of events are held...
More than a place to lay your head, Noelle Nashville.
Noelle is an immersive hotel and creative gathering place in downtown Nashville for adventurous people seeking a genuine Nashville encounter. Created by some of the area’s finest makers and artists, this one-of-a-kind collaboration is designed specifically to bring...
Sun, Sand and South Beach at Loews Miami Beach Hotel
If you’re looking for the perfect family getaway this season, Loews Miami Beach Hotel is the ideal place to call home. Located in the heart of South Beach, the renowned oceanfront resort offers an unforgettable experience for all ages. No matter the season, the team...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.