Industry Insights
Meet Hotel AKA Brickell – In The Heart Of Miami’s Most Vibrant Destination
Just a short drive from the iconic sands and palm trees of Miami Beach, Brickell is Greater Miami’s newest hot spot — a buzzing, energetic hub of business and finance, arts and entertainment, dining and nightlife, and more. Whether you’re planning an extensive tour of...
Make My Place Your Place®: West Jordan
My Place Hotel-West Jordan sits in Salt Lake Valley which is known in the local area for being a great place to find shopping and dining opportunities aplenty. Along with these, there are parks dotted all over West Jordan, and the beautiful Jordan River Trail is the...
12 Uniquely Puerto Rican Excursions
Puerto Rico is an ever-popular destination for leisure travel, and not just because of our incredible beaches and high-end resorts. Today’s travelers desire experiences that are meaningful and authentic—experiences that not only relax and reward, but spark curiosity...
Virgin Voyages Takes Future Sailors on Musically Guided Cinematic Journey at Sea
MIAMI, FL – January 6, 2023 – Virgin Voyages, Richard Branson’s award-winning and five-star-rated cruise and travel brand, celebrates the start of an epic 2023 with the launch of a video inspired by a music video. “The Voyage'' was crafted by visionary director Jonas...
Park Lane Suites and Inn Located on Historic King’s Hill
Park Lane Suites and Inn features apartment style suites with separate bedrooms, living room and kitchen. The suites bedroom offers a plush queen bed, two closets, safe, HD television and separate heating control. The layout of the separate living room has a queen...
HOTEL SHATTUCK PLAZA: HISTORY REIMAGINED IN DOWNTOWN BERKELEY, CA
The Hotel Shattuck Plaza is history reimagined in the heart of Downtown Berkeley. This fully renovated boutique hotel offers 199 completely renovated guest rooms and suites and nearly 8,000 square feet of unique event spaces. The on-site restaurant and lounge, ZINO,...
5 Reasons To Stay At Virgin Hotels Chicago
Find your place in the Windy City at the charismatic Virgin Hotels Chicago. Go beyond the expected and uncover a hotel just as curious as you are. Our hotel near the Chicago Theatre is in the heart of the Loop in downtown Chicago, just steps from Magnificent Mile and...
The Estate Yountville: Peak Napa Valley Experience
Welcome! The Estate Yountville is 22 acres of peak Napa Valley experience. It’s two luxe hotels, one legendary location. It’s 7 Michelin-starred restaurants a short walk away. It’s an acclaimed spa, renowned wine, scheduled events, and spontaneous occasions. It’s all...
My Place Hotel-Fort Pierre, SD: Explore American History
You will find plenty of things to see and do when you stay at My Place Hotel-Fort Pierre, SD! Explore American history in the abundant museums and State Capitol attractions or stroll down the Missouri Riverwalk Path. Whether your stay is business or pleasure you will...
Snowpine Lodge: Nestled at the top of Little Cottonwood Canyon
Nestled at the top of Little Cottonwood Canyon, 40 minutes from downtown Salt Lake City, sits Snowpine Lodge, Alta’s first luxury resort. While it hasn’t always been a luxury resort, it has always been an important building rooted deep in Alta’s history. The town of...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.