Industry Insights
Webinar on Demand: Civitatis
A New Way to Sell Tours, Activities & ExperiencesCivitatis is a global leader in tours and activity bookings, offering over 95,000 experiences in 4,000+ destinations across 160 countries — in English, Spanish, French, Italian and Portuguese languages. The...
Booking With Pride: A Travel Advisor Guide to LGBTQ Clients
Understanding the LGBTQ Travel Market The global LGBTQ+ travel market is valued in the hundreds of billions, and it continues to grow. LGBTQ travelers tend to travel more frequently, stay longer, and spend more per trip than the general market. However, their travel...
TACS & FastPay Commission Processing for Hilton Bookings: A Step by Step Guide for Travel Advisors
TACS & FastPay Commission Processing for Hilton Bookings: A Simple Guide for Travel Advisors If you book Hilton properties for your clients, understanding how commissions are processed can save you time, prevent delays, and ensure you’re paid correctly. Hilton...
It’s Wave Season—Here’s Why This Is Your Prime Time to Shine
Ah, January. While the world shakes off holiday glitter and settles into winter routines, something powerful ignites in the travel industry—Wave Season. For experienced travel advisors, this isn’t just another seasonal trend. It’s the most important cruise booking...
Sustainable Travel: What It Really Means for Today’s Travel Advisor
Sustainable Travel: What It Really Means for Today’s Travel Advisor Sustainable travel is one of the loudest conversations in the industry right now—but for many advisors, all that noise can feel a little overwhelming. Is it just about carbon offsets? Is it something...
2026 Long-Weekend Holiday Calendar
2026 Long-Weekend Travel Opportunities for Advisors In 2026, more clients are seeking short, meaningful escapes that fit into tight schedules—making long-weekend travel one of the biggest opportunities for advisors this year. People want quick, restorative trips that...
Top Travel Trends for 2026 and How Advisors Can Stay Ahead of the Curve
Looking Ahead: Top Travel Trends for 2026 and How Advisors Can Stay Ahead of the Curve As we move beyond 2025, the travel industry continues to evolve at lightning speed. The past year brought a wave of renewed wanderlust, booming international demand, and a growing...
How This TRUE Advisor Reached a Major Milestone: Celebrating Her CTA Certificate Achievement
Enjoy this spotlight interview with one of our own TRUE advisors, Megan Tabor, CTA. Megan recently completed all certification requirements and proudly earned her CTA designation through The Travel Institute. I asked her a series of questions about her journey, and...
8 Proven Tips for Managing Your Travel Commissions Like a Pro
Originally published in 2025. Updated in 2026 to reflect current industry guidance. Take Control of Your Travel Commissions If managing travel commissions feels like a second job, you’re not alone—and you’re definitely not being compensated for the frustration....
Which Clients Need Guided/Escorted Tours—and How Advisors Can Spot Them
When—and to Whom—you Should Suggest Guided/Escorted Tours Knowing When—and to Whom—you Should Suggest Guided/Escorted Tours is one of the most effective ways to upgrade your client experience and simplify your workload as an advisor. Modern guided tours aren’t the...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.