Industry Insights
The Mayson
Discover Dublin’s Docklands with The Mayson – Earn 15% Commission! Plan your clients’ perfect city break in one of Dublin’s most exciting neighbourhoods! The Mayson offers a modern, vibrant stay in the heart of the city’s rejuvenated Docklands, and when you book using...
Discover the Gateway to Melbourne’s Award-Winning Yarra Valley
Nestled at the threshold of Victoria’s renowned Yarra Valley, Sage Hotel Ringwood stands as a beacon of comfort and style. With 120 meticulously appointed rooms, our hotel spans six floors, each offering a unique vantage point of urban splendor. The...
Unlocking Airfare Savings and Opportunities: A Guide to Airline Consolidator Platforms
Unlocking Airfare Savings and Opportunities: A Guide to Airline Consolidator Platforms In today’s competitive travel landscape, advisors are constantly seeking new ways to offer value, increase profit margins, and provide exceptional service. One of the best-kept...
Escape to Sydney’s South Coast at Sage Hotel Wollongong.
Sage Hotel Wollongong is located opposite the long stretch of golden beaches and surf breaks that Sydney’s South Coast is so well known for. Situated opposite WIN Sports & Entertainment Centers (WSEC), in close proximity to the golf course and a short two-minute...
The Allure of Australia: A Journey Like No Other
The Allure of Australia: A Journey Like No Other Australia is a destination that captures the imagination of travelers around the world. Known for its natural beauty, warm hospitality, unique wildlife, and vibrant cities, it’s a country that offers unforgettable...
Side Hustle With a Passport: Why Being a TRUE Travel Advisor is Perfect for College Students
Side Hustle With a Passport: Why Being a TRUE Travel Advisor is Perfect for College Students College students are no strangers to side hustles—from food delivery and tutoring to freelance gigs. But if you love to travel, have a knack for planning, and dream of working...
5 Reasons Travel Advisors Should Book Villas
Booking private villas is a win-win for travel advisors and their clients. With higher commission opportunities, personalized experiences, and the ability to cater to high-end and group travelers, villa bookings elevate an agent’s portfolio. As demand for exclusive...
Alberta, Canada: A Land of Stunning Landscapes and Vibrant Cities
A Natural WonderlandAlberta is home to some of the most stunning natural landscapes in North America. The province boasts five national parks, including Banff and Jasper, both part of the UNESCO-listed Canadian Rocky Mountain Parks. Banff National Park is Alberta’s...
5 Tips for a Successful FAM Trip
Familiarization or as we call them, FAM trips, are an amazing way for travel agents to experience destinations, hotels, and suppliers firsthand. They’re designed to boost your knowledge so you can offer clients firsthand recommendations with confidence. But while...
Unlocking the Power of Cheap, Effective Meta Ads for Travel Agents
Unlocking the Power of Cheap, Effective Meta Ads for Travel Agents Most travel agents already know they should be using social media to promote their services — posting beautiful destination photos, sharing travel tips, maybe even showing off client testimonials. But...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.