Welcome to Your Journey as a TRUE Travel Advisor
Everything You Need to Launch Your Travel Career Step by Step
Embark on a transformative path with TRUE U University, where we equip you with the essential tools and knowledge to thrive as a travel advisor. Your adventure begins here.
Orientation: First Steps & Quick Wins
Welcome! Learn the essentials to kickstart your career with confidence.
Your First 10 Steps as a Travel Advisor
Congratulations on obtaining your TRUE Code!
Review the Industry Basics and Register your TRUE code with Suppliers
Strategize for your Travel Agency Success
Choose a specialization (Cruise, FIT, Groups, Luxury)
Set up your business essentials (banking, SOT, E&O)
Publish your starter website/landing page (use promo code CCRA2023)
* Many TRUE advisors start their very first booking with the people who know them best that’s right, your friends and family!
Whether it’s a fun cruise with your closest crew, a luxurious all-inclusive island getaway, or an unforgettable adventure in Viva Las Vegas, your friends and family should always be at the top of your prospect list. After all, who better trusts your first trip planning skills than the people who already know and support you?
Learn: Training Pathways & Opportunities
Follow a curated path. Mix TARC modules, paid certifications, and free supplier academies and certificates.
“TRUE made it incredibly easy to launch my business and start selling cruises with confidence… what began as a love for travel turned into the ultimate side hustle!”
“Fantastic educational resources! I’ve learned more here than anywhere else.”
“I love all of the invaluable educational resources that you provide in the form of videos, handbooks, and webinars. CCRA has played an important role in my professional development as I begin what I hope is a long career in travel. “
“Thanks to TRUE, I can serve my clients & maintain the business without extremely high overhead costs.”
Advisor Success Statistics
Over 85% of our advisors attend a webinar within the first month.
Our webinars deliver valuable education and insights designed to help you learn faster, grow stronger, and achieve success in your business. Chek out our Webinar Event Schedule
Growth Through Community
Advisors who engage in community discussions are more likely to achieve their goals.
Connection fuels success—and our TRUE community proves it! Our Facebook group continues to grow stronger every day, 55% of members join our monthly Office Hours meetings, and an impressive 90% regularly read our Connection Newsletter. Staying engaged keeps you informed, inspired, and on the path to your greatest success!
Tools: Resources & Templates
Use these to operate like a pro from day one.
Travefy
Itinerary Builder & CRM
WhatsApp Business
Communications
Docusign
Digital Signature
Square
Payment Processor
Traveler’s Safety & Advisor Resource
Fraud Awareness Guide
Legal Services
Booking with Your TRUE Code
Ready to book travel with your TRUE code? Everything you need to get started is below. First, you’ll choose your preferred suppliers and register your agency using your TRUE code. Use any of the links below to find suppliers you want to build direct relationships with. There are a few documents you’ll want to have on hand as you begin to register your TRUE code. They include a W-9, your TRUE certificate, and you may be asked for your agency address on your company letterhead.
Suppliers that Accept TRUE
Here you’ll find a list of suppliers that accept the TRUE code. The supplier profile will provide commission, booking and contact information.
Exclusive Offers for TRUE
Our supplier members offer a carefully curated list of their best deals, discounted rates, and commissions available exclusively to TRUE accredited travel agencies.
TRUE Branding Center
Logo Kit
Everything you’ll need to brand yourself as a TRUE Accredited Agency.
Certificates
Many industry suppliers require proof of your TRUE accreditation and validity of your TRUE Code.
TRUE ID Card
Want to get a printed version of your card? Download and send the PDF file to your local printer. We recommend printing it on card stock and laminate.
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!

