Industry Insights
Make My Place Your Place in Huntersville, NC
My Place Hotel-Huntersville, NC will provide clean, comfortable lodging while you visit the diverse attractions, exciting entertainment, shopping, NASCAR, and natural parks that the historic town of Huntersville, NC is known for. Experience the dazzling array of shops...
Welcome To The Heart of Music & Entertainment
Gracing the iconic skyline at 159 West 48th Street, Hard Rock Hotel New York is at the heart of Midtown Manhattan. Steps from Times Square, Broadway, Rockefeller Center, and Fifth Avenue shopping, our line-up includes extraordinary entertainment venues, 446 guestrooms...
A boutique escape-meets-experience hotel in the heart of Charleston
Discover The Ryder Hotel, a boutique escape-meets-experience hotel in the heart of Charleston. The Ryder Hotel is a place to embrace your fun-loving, free-spirited side. A place where you can nurture genuine connections. A place where neighbors and explorers gather to...
Stay in the heart of the city’s famed Entertainment District.
Bisha Hotel Toronto invites you to stay in the heart of the city’s famed Entertainment District. Discerning vanguards will feel right at home in our boutique hotel, featuring 96 rooms, and a floor entirely designed by Kravitz Design. Our rooftop pool is the perfect...
Swiss style meets luxury beds at citizenM Zurich hotel
Work travellers need comfy beds, high-speed Wi-Fi and tech-filled workspaces. But what do they want? A stunning central location and a hotel steeped in luxury, of course. citizenM Zurich hotel has what makes a business trip one for the ages (and one for Instagram)....
Mexico’s State of Nayarit Welcomes Five New Magical Towns
Tepic, Nay., Mexico — Mexico's State of Nayarit was already blessed with four rich and vibrant Magical Towns. But this year Mexico's Federal Ministry of Tourism (SECTUR) added five new ones to the list, bringing the total to nine Magical Towns in the state. The new...
Sunseeker Resort Charlotte Harbor
Discover a bolder and brighter Gulf Coast experience at Sunseeker Resort Charlotte Harbor, a fresh and fabulous destination with stunning waterfront views, 785 guest rooms ranging from Charlotte Harbor-inspired premium hotel rooms to luxurious Sunsuites™, incredible...
Make My Place Your Place in Watertown, SD
My Place Hotel-Watertown, SD puts you in a prime location to explore South Dakota’s Glacial Lakes region! Situated at the junction of U.S. I-29 and SD Highway 212, our hotel provides ease of access to all of the cultural and natural attractions this area has to offer....
Elevate Your Getaway: Discover Windjammer Landing Villa Beach Resort’s Caribbean Oasis
Windjammer Landing redefines the very essence of luxury travel, inviting you to embark on an unforgettable journey, with captivating vistas that reflect the lively Saint Lucian culture, making this resort more than just a destination, but an experience that harmonizes...
The Montcalm at the Brewery
The Montcalm at the Brewery wears its quirky heritage with pride, an award-winning transformation from historic brewery to handsome five-star hotel. With period features at every turn, it stays faithful to its past as the eighteenth-century base of Whitbread & Co,...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.