Industry Insights
315 dreamy XL beds, all at citizenM Los Angeles Downtown hotel
It’s about time business travelers got an incredible sleep in the City of Angels. It’s just what they deserve. citizenM’s Los Angeles Downtown hotel is made for jetsetters and sleep-worshippers looking for affordable luxury. Close to LA’s biggest business area, our...
Make My Place Your Place in Overland Park, KS
Come and experience comfort and relaxation at My Place Hotel-Overland Park, KS. Our convenient location off of US Highway 69 is just a short walk from to the Blue Valley Recreation Sports Complex, Scheels Overland Park Soccer Complex, the Deanna Rose Children’s...
Spend the Holidays at Halcyon, A Hotel in Cherry Creek
Halcyon is an independent hotel in the heart of the Cherry Creek shopping district — just outside downtown Denver and within eyeshot of the Rocky Mountains. Halcyon's name, inspired by a mythical bird fabled to calm seas, shares characteristics with the Kingfisher...
Soak Up Life’s Simple Pleasures and Celebrate its Greatest Moments at the Tommy Bahama Miramonte
Whoever and wherever you are, we inspire you to relax, exhale and enjoy the moment. The Greater Palm Springs Valley has long called to those seeking sun-drenched days, cool starry nights and magical views around every corner. Tommy Bahama Miramonte is an oasis at the...
Save 15% off BAR at Meliã Hotels International
Exclusive offer from ABC•CCRA and Meliã Hotels International. Simply book the ABC rate code in the GDS under chain code SM or ME, or book direct on MeliaPRO.com. Valid on travel booked between October 1, 2023 and December 31, 2023 and consumed between October 1, 2023...
Welcome to London’s cultured, independent hotel.
One Aldwych is one of the very few hotels in London, (or indeed the world) that can say it is truly independent, with everything within created and curated solely for the delight of its guests in this singular beautiful building, at the center of Covent Garden....
Are you a Puerto Rico travel expert?
Boricua [boh-ree-kwah] is more than just a word to identify a person from Puerto Rico. It signifies a way of life, one that celebrates beauty, craves adventure, and shares its vibrant spirit with all it encounters. When you recommend Puerto Rico to your clients,...
Make My Place Your Place in West Valley City, UT
You are sure to get a good night’s rest and experience our top-notch friendly service at My Place Hotel-West Valley City, UT. Our hotel is conveniently located close to I-215 with easy access to both I-80 and I-15 in the heart of Salt Lake Valley and only 8 miles from...
PriceAgencies: Travel Advisor-only platform that offers hotels, packages, flights, transfers, and tours
PriceAgencies, a Price Travel Holding company, is part of a leading tourism company which started in Mexico and has been in the industry for over 20 years. With offices located in Mexico, Colombia, Brazil, and the US, we offer a wide variety of services in addition to...
The Muse New York
Boutique luxury, warm hospitality, and endless inspiration converge at The Muse New York. Capturing the excitement of New York City, The Muse has a prime location in the heart of Midtown Manhattan, a breath away from Times Square’s vibrant energy, Broadway’s pinnacle...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.