Industry Insights
New York’s fluffiest pillows live here – citizenM New York Bowery
A creative neighborhood that’s bursting with energy? That would be the Lower East Side. This historic New York suburb might be famous for its quirky nightlife and chic boutiques but it’s also close to where all the big business goes down. Cue, citizenM – a luxury...
Make My Place Your Place in Portland East, OR
My Place Hotel-Portland East, OR is an excellent place to unpack and unwind after a busy day exploring this unique Pacific Northwest city. Across the Willamette River from downtown, this bustling Eastside area blends industrial Portland with new restaurants,...
Explore The Marker in San Francisco
Built in 1910, as the Bellevue Hotel, The Marker unveiled a new era in 2018 with a newly reimagined, redesigned and renovated lobby and living room as well as meeting and event spaces. The Marker's new design reflects San Francisco's expressive culture. By weaving...
Make My Place Your Place in Grand Forks, ND
Whether you are attending an event at the Alerus Center or visiting the campus of the University of North Dakota, My Place Hotel-Grand Forks, ND is the perfect place to call home. Our convenient location off of I-29 is directly across the street from the Alerus...
citizenM New York Times Square hotel: where everyone sleeps first class
Does it get any more central than Times Square? The iconic area with lights glitzier than Hollywood is at the heart of the city that never sleeps. But work trippers with zzzs on the brain: we know a place where the blackout blinds are incredibly dark and the windows...
Loews Philadelphia Hotel, in the heart of Center City
The holiday season is around the corner, and Loews Philadelphia Hotel is the place to be with festive offerings both inside and outside our doors. Loews Philadelphia Hotel, located in the heart of Center City, is steps from all the most popular holiday attractions...
The Ultimate Cozy Retreat: Experience Wood-Burning Fireplace Suites at The Newbury Boston
The Newbury Boston, located in the city’s elegant and vibrant Back Bay, has been transformed following a dramatic renovation and restoration. Originally opened in 1927 as one of the first Ritz Carlton hotels in the United States, this iconic Boston landmark pays...
Hyatt Regency Aurora-Denver Conference Center
Located in one of Metro Denver’s most up-and-coming areas, halfway between downtown Denver and the Denver International Airport, directly across from the University of Colorado Anschutz Medical Campus, with close proximity to the Light Rail station and convenient...
A Bespoke Retreat in Beverly Hills
Beverly Hills evokes visions of high-end shopping on Rodeo Drive and see-and-be-seen dining to travelers around the globe. Of course, in this imagination, the accommodations should be just as exceptional – and just as conspicuous. It’s a discreet hideaway on a serene,...
Make My Place Your Place in Yakima
Yakima boasts of 300 days of sunshine in the birthplace of Washington State’s wine industry, and My Place Hotel-Yakima gives you the perfect place for a comfortable stay to enjoy your time. With easy access to multitudes of restaurants and a location near Greenway...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.