Industry Insights
Make My Place Your Place in Midland, TX
My Place Hotel-Midland, TX is an ideal location for both short-term and long-term travelers right in the heart of West Texas. Our hotel is conveniently located off Interstate 20 and provides easy access to Downtown Midland where you can find plenty of local flavor,...
The Whitehall Hotel – In The Heart of Houston
Centrally located in the heart of Houston, Whitehall Hotel provides easy access to key business districts, making it an ideal choice for corporate travelers. Whether you're attending meetings, conferences, or exploring business opportunities, our prime location...
TRAVEL WITH CONFIDENCE KNOWING YOU’RE COVERED
UATP Insider’s Club is offered to travel industry members who receive industry-free or reduced-rate travel privileges. As a travel professional, you are eligible to purchase a plan that provides coverage for trips throughout the year. With affordable enrollment fees,...
Calling all deep sleep seekers to citizenM London Bankside hotel
Central London: cosmopolitan style, rich history and one of the world’s biggest economic hubs. So, naturally, citizenM calls it home. We put all our luxury hotels in places where business travellers need them most. citizenM London Bankside hotel is one of our four...
One hotel – one thousand possibilities.
#VisitVictors in the northwest of the German capital: Welcome to Victor's Residenz-Hotel Berlin-Tegel! This modern feel-good comfort destination offers a relaxed ambiance in quiet surroundings, making it the perfect starting point for everyone who wants to experience...
Hotel Madera in Dupont Circle: A Cozy Retreat for Culinary Delights and Tranquil Stays
Nestled in the heart of Dupont Circle, Washington DC, Hotel Madera stands as a boutique haven, providing a unique blend of intimate accommodation and culinary excellence. With only nine newly redesigned and spacious rooms per floor, Hotel Madera offers a distinct...
Venture Beyond the Resorts to Fully Experience the State of Nayarit
Awaken your senses in these locations across Mexico’s Pacific Coast. The state of Nayarit, located in south-central Mexico, is nestled between the Pacific Ocean and the Sierra Madre mountain range. Internationally renowned for its ultra-push resorts along the Riviera...
Make My Place Your Place in Chicago West/North Aurora, IL
Less than five miles from downtown Aurora, and 40 miles from downtown Chicago, My Place Hotel-Chicago West/North Aurora, IL provides easy access to a multitude of retail and recreational offerings. Our location is right next door to The Turf Room restaurant, a...
A Cultural Epicenter
A Moderne-style masterpiece of Claud Beelman, The Delphi has settled into its role as the blueprint for L.A. living. Joining the skyline in the 50s as the Superior Oil Company Building, then changing hands, and eventually becoming the hospitality hub for the early...
New York’s fluffiest pillows live here – citizenM New York Bowery
A creative neighborhood that’s bursting with energy? That would be the Lower East Side. This historic New York suburb might be famous for its quirky nightlife and chic boutiques but it’s also close to where all the big business goes down. Cue, citizenM – a luxury...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.