Industry Insights
Make My Place Your Place in Jacksonville, NC
Come explore, unplug, and unwind with us at My Place Hotel-Jacksonville, NC! From waterfront activities to historical experiences, you will find something for everyone close by our convenient location in Jacksonville, NC. Our newly built extended stay property is near...
Make My Place Your Place in Grand Forks, ND
Whether you are attending an event at the Alerus Center or visiting the campus of the University of North Dakota, My Place Hotel-Grand Forks, ND is the perfect place to call home. Our convenient location off of I-29 is directly across the street from the Alerus...
citizenM New York Times Square hotel: where everyone sleeps first class
Does it get any more central than Times Square? The iconic area with lights glitzier than Hollywood is at the heart of the city that never sleeps. But work trippers with zzzs on the brain: we know a place where the blackout blinds are incredibly dark and the windows...
Loews Philadelphia Hotel, in the heart of Center City
The holiday season is around the corner, and Loews Philadelphia Hotel is the place to be with festive offerings both inside and outside our doors. Loews Philadelphia Hotel, located in the heart of Center City, is steps from all the most popular holiday attractions...
The Ultimate Cozy Retreat: Experience Wood-Burning Fireplace Suites at The Newbury Boston
The Newbury Boston, located in the city’s elegant and vibrant Back Bay, has been transformed following a dramatic renovation and restoration. Originally opened in 1927 as one of the first Ritz Carlton hotels in the United States, this iconic Boston landmark pays...
Hyatt Regency Aurora-Denver Conference Center
Located in one of Metro Denver’s most up-and-coming areas, halfway between downtown Denver and the Denver International Airport, directly across from the University of Colorado Anschutz Medical Campus, with close proximity to the Light Rail station and convenient...
A Bespoke Retreat in Beverly Hills
Beverly Hills evokes visions of high-end shopping on Rodeo Drive and see-and-be-seen dining to travelers around the globe. Of course, in this imagination, the accommodations should be just as exceptional – and just as conspicuous. It’s a discreet hideaway on a serene,...
Make My Place Your Place in Yakima
Yakima boasts of 300 days of sunshine in the birthplace of Washington State’s wine industry, and My Place Hotel-Yakima gives you the perfect place for a comfortable stay to enjoy your time. With easy access to multitudes of restaurants and a location near Greenway...
315 dreamy XL beds, all at citizenM Los Angeles Downtown hotel
It’s about time business travelers got an incredible sleep in the City of Angels. It’s just what they deserve. citizenM’s Los Angeles Downtown hotel is made for jetsetters and sleep-worshippers looking for affordable luxury. Close to LA’s biggest business area, our...
Make My Place Your Place in Overland Park, KS
Come and experience comfort and relaxation at My Place Hotel-Overland Park, KS. Our convenient location off of US Highway 69 is just a short walk from to the Blue Valley Recreation Sports Complex, Scheels Overland Park Soccer Complex, the Deanna Rose Children’s...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.