Industry Insights

Loews Coronado Bay Resort – An Easy and Breezy Bayside Setting
An easy and breezy bayside setting with a touch of elegance, Loews Coronado Bay Resort is perched on a semi-secluded 15-acre peninsula, surrounded by the shimmering San Diego Bay waters and the San Diego skyline. The light, cheerful decor inspired by the natural...

Oreteti Safari Africa – Dedicated to Culture, Community and the Environment
Oreteti Safari Africa was founded in Tanzania with the headquarters in Arusha city, and then it expanded its operations to other East African countries of Kenya, Uganda, & Rwanda. With the focus on operating in the whole of Africa, Oreteti Safari has added...

citizenM Miami Brickell – Non-stop Blue Skies and Sun
The world looks brighter from citizenM Miami Brickell's rooftop pool. Miami is famous for non-stop blue skies and sun. Where better to celebrate closing a deal? This summer, we’re unveiling our brand new citizenM Miami Brickell hotel, under 30 minutes from MIA. Our...

Loews Kansas City Celebrates Summer Fun with Inclusive Summerfest Programming, Launching June 1, 2022
Downtown KC hotel features uniquely created SelvaRey cocktails, hand-crafted mocktails and a self-led cultural safari designed for guests of all ages and abilities Loews Kansas City is celebrating seasonal travel, in-person connectivity, and the art of authenticity...

My Place Hotel-Marion, OH – Book ABC·CCRA Rate Codes to Get 10% Off Nightly Rates!
Located in the heart of Ohio, My Place Hotel-Marion, OH is home to a great deal of history and an abundance of fun! Take a walk down the Eaterarian Trail to find a bite to eat. Then visit one of numerous museums, historical sites, or monuments, and finish your day at...

My Place Hotel-Loveland, CO – The Best Choice Near The Rocky Mountains
In the foothills of Colorado’s Rocky Mountains, My Place Hotel-Loveland, CO is surrounded with activities and sites to see. My Place is just minutes from the Budweiser Events Center and the Larimer County Fairgrounds. Whether you are looking for local arts, brewery...

LUXURY FOR ALL. A NEW IDEA FOR A NEW AGE
Luxury for all. Ian Schrager's latest. Great service. Great style. Great experience. Great price. PUBLIC offers a myriad of unique adventures and experiences, like a world class city and all of its unique offerings. Refined, sophisticated, smart, and simple, yet...

My Place Hotel-Independence, MO – The Perfect Location for Your Next Vacation
Right outside of Kansas City and right in the heart of our nation’s history, My Place Hotel-Independence, MO is the perfect location for your next vacation. Here you can feel the vibe and proximity of the city, while sensing the roots of our past and the legacy this...

CASA DE LA MARQUESA CURAMORIA COLLECTION
The past’s exquisite beauty Only a love story could have inspired the beauty of this 17th century house in Querétaro, that stands out thanks to its Baroque style, carved stone, and Moorish details. Only a breathtaking place like this can become one of the loveliest...

THE GRANDE DAME OF CHATTANOOGA, TN – Save 20% on Corporate Travel
Corporate travelers can now enjoy 20% OFF their stay at The Read House when visiting Chattanooga, TN by booking the ABC•CCRA rate codes with chain code WV. The Read House is listed on the National Register of Historic Places, and blends luxury with the comforts and...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.