Industry Insights

Step into Quintessential Paris at the Hotel Napoleon
Walk past its grand Art Deco façade and enter the Hotel Napoleon Paris to experience a hotel where innovation and tradition meet in an unmatched atmosphere of French-style luxury and exclusivity. Enjoy a memorable stay, characterized by a distinguished service and the...

Create a Unique Experience with The Churchill Hotel
The Churchill Hotel is nestled between Dupont Circle & Adams Morgan neighborhoods offering luxurious accommodations and easy access to the metro and many trendy restaurants and art galleries that the neighborhood has to offer. As a member of Historic Hotels of...

Loews Philadelphia Hotel Celebrates Summer
Loews Philadelphia Hotel Celebrates Summer Fun with Inclusive Summerfest Programming, Launching June 1, 2022 Loews Philadelphia Hotel features uniquely created SelvaRey cocktails, hand-crafted mocktails, and a self-led cultural safari designed for guests of all ages...

My Place Hotel-South Omaha/La Vista, NE – Get 10% Off Nightly Rates!
Beauty can be found all around the area of My Place Hotel-South Omaha/La Vista, NE with a plethora of recreation options nearby. Enjoy a nature walk in Fontenelle Forest, Chalco Hills, Walnut Creek, or Seymour Smith Park. If you are more interested in the hustle and...

Head Downtown for citizenM’s Newest Seattle Hotel
We have arrived in leafy downtown Seattle. citizenM Seattle Pioneer Square hotel is made for modern travelers with business on the agenda and great sleep on the brain. We love a big city and know that’s where all our travelers want to be – so our hotels are in the...

Seaport Boston Hotel – Award Winning Hotel Offering Stunning Views and Distinctly Personalized Service
Situated on Boston Harbor in the dynamic Seaport District, the Conde Nast award-winning Seaport Hotel offers guests an exceptional combination of warm, welcoming accommodations with stunning views and distinctly personalized service. Transportation Getting to and from...

Tower Suites by Blue Orchid
Recently launched and owner-operated Tower Suites by Blue Orchid offers 273 fully serviced apartments, many of them boasting spectacular views of London’s iconic Tower of London and Tower Bridge. Within walking distance to the financial heart of London, the property...

My Place Hotel-North Las Vegas
One of the largest and fastest-growing cities in Nevada, North Las Vegas is a melting pot of desert valleys, panoramic vistas, and dynamic development. Visitors to My Place Hotel-North Las Vegas will be excited to peruse one of the many museums, expansive parks,...

READY FOR TAKE-OFF! WELCOME TO THE STEIGENBERGER AIRPORT HOTEL FRANKFURT
Only about one km away from the airport, the Steigenberger Airport Hotel Frankfurt is the top address for business events. You can easily reach the city center (approx. 11 km away) by public transportation. "Mainhattan" – as Frankfurt is playfully called – boasts more...

Meliá Hotels International – Leisure at Heart, Business in Mind
Meliá Hotels International is unique among the 20 largest international hotel groups in distinguishing ourselves worldwide for leading the leisure segment. After more than sixty years in the industry, with more than 380 hotels, our Premium brands: Gran Meliá, ME by...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.