Industry Insights
Live! by Loews – Arlington, TX
Live! by Loews – Arlington, TX brings an upscale hospitality experience to Arlington’s Entertainment District. The stylish resort destination offers unparalleled, easy access to Texas Rangers’ Globe Life Park, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium...
citizenM Glasgow: the comfiest way to do business
citizenM Glasgow: the comfiest way to do business Glasgow – Scotland’s biggest city is one of the UK’s most intriguing places – but Glaswegians are nothing if not a down-to-earth bunch. citizenM is no different. Travelers to the citizenM Glasgow hotel get a hearty...
Fiesta Americana San Luis Potosí
Fiesta Americana San Luis Potosí RELAX AND STAY IN LUXURY AT OUR 5-STAR HOTEL Boasting a sought-after central location, impeccable service, and the best views in the city, Fiesta Americana San Luis Potosí is the ideal destination for families to explore, couples to...
Loews Regency New York Hotel
With one of Manhattan’s most prestigious addresses, experience Park Avenue allure at Loews Regency New York Hotel. Whether you opt for one of our guestrooms, or more spacious suites, take advantage of the luxuries that come standard. In every room at Loews Regency New...
My Place Hotel-Ketchikan, AK: An ideal home base for your visit to Alaska
Do you love the great outdoors? My Place Hotel-Ketchikan, AK is an ideal home base for your visit to Alaska’s famed Inside Passage, where you will be surrounded by nature on all sides! Whether you’re interested in Native Alaskan culture, local artists, shopping,...
Creating Postcard Moments at Postcard Inn Beach Resort & Marina
Postcard Inn Beach Resort & Marina is home to 14 acres of beach, iconic waterfront dining options, pools, a legendary marina, and dive center. The world-class marina is a popular destination for cruisers and day boaters to dock as well as resort guests looking to...
Make My Place Your Place: Bend, OR
My Place Hotel-Bend, OR is the perfect place to lay down your head after a busy day. Whether you’re dipping a paddle into the crystal-clear waters of the Deschutes River, sipping a frosted pint of your favorite craft brew, or plunging into the frosty unknown on a pair...
Experience the Heart of the Arts at Loews Atlanta Hotel
This season, Loews Atlanta Hotel invites guests to enjoy locally-curated art experiences showcasing Midtown’s one-of-a-kind attractions via Heart of the Arts. This exclusive program includes tickets to beloved cultural enclaves, in addition to other enticing perks....
Millennium Hotels and Resorts: We ♥ Agents!
We ♥ Agents! At Millennium Hotels and Resorts, not only do we love agents, we show it – by rewarding Travel Agents with discounts up to 40% off.* Here’s all you need to do to take advantage of this offer: • Visit www.millenniumhotels.com – enter destination, dates •...
My Place Hotel-Medford, OR: Your launchpad for sampling everything the Rogue Valley has to offer
Let My Place Hotel-Medford, OR be your launchpad for sampling everything the Rogue Valley has to offer. Here, you can have the ultimate urban adventure with theaters, brewpubs wineries and artisan cuisine; or you can experience the great outdoors along the Rogue River...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.