Industry Insights
Creating Postcard Moments at Postcard Inn Beach Resort & Marina
Postcard Inn Beach Resort & Marina is home to 14 acres of beach, iconic waterfront dining options, pools, a legendary marina, and dive center. The world-class marina is a popular destination for cruisers and day boaters to dock as well as resort guests looking to...
Make My Place Your Place: Bend, OR
My Place Hotel-Bend, OR is the perfect place to lay down your head after a busy day. Whether you’re dipping a paddle into the crystal-clear waters of the Deschutes River, sipping a frosted pint of your favorite craft brew, or plunging into the frosty unknown on a pair...
Experience the Heart of the Arts at Loews Atlanta Hotel
This season, Loews Atlanta Hotel invites guests to enjoy locally-curated art experiences showcasing Midtown’s one-of-a-kind attractions via Heart of the Arts. This exclusive program includes tickets to beloved cultural enclaves, in addition to other enticing perks....
Millennium Hotels and Resorts: We ♥ Agents!
We ♥ Agents! At Millennium Hotels and Resorts, not only do we love agents, we show it – by rewarding Travel Agents with discounts up to 40% off.* Here’s all you need to do to take advantage of this offer: • Visit www.millenniumhotels.com – enter destination, dates •...
My Place Hotel-Medford, OR: Your launchpad for sampling everything the Rogue Valley has to offer
Let My Place Hotel-Medford, OR be your launchpad for sampling everything the Rogue Valley has to offer. Here, you can have the ultimate urban adventure with theaters, brewpubs wineries and artisan cuisine; or you can experience the great outdoors along the Rogue River...
Paris: citizenM Hotels Have Taken Over
Paris isn’t just the city of light and lovers. It’s also the home of four citizenM hotels. Talk about ooh la la! citizenM’s big French takeover means no key destination is left uncovered. No matter where the next meeting might be, there is a citizenM Paris hotel on...
My Place Hotels are ideal for both short-term and long-term travelers!
My Place Hotel-Huntersville, NC will provide clean, comfortable lodging while you visit the diverse attractions, exciting entertainment, shopping, NASCAR, and natural parks that the historic town of Huntersville, NC is known for. Experience the dazzling array of shops...
STEIGENBERGER PARKHOTEL Düsseldorf: In luxury, everything is in the details.
STEIGENBERGER PARKHOTEL Düsseldorf “In luxury, everything is in the details“ The Steigenberger Icon Parkhotel awaits you at the top of Dusseldorf’s most elite shopping boulevard, the Königsallee. Established in 1902, the Parkhotel is fully renovated in 2022 and one of...
Its own take on Italian-inspired luxury. The Venetian® Resort Las Vegas embodies the spirit and excitement of Renaissance Venice.
The Venetian® Resort Las Vegas embodies the spirit and excitement of Renaissance Venice. The integrated resort offers all the charm and grandeur of its namesake and more. USA Today calls it “the most romantic hotel in Las Vegas.” The resort is comprised of three...
The perfect place for a comfortable stay to enjoy your time.
Yakima boasts of 300 days of sunshine in the birthplace of Washington State’s wine industry. My Place Hotel-Yakima, WA gives you the perfect place for a comfortable stay to enjoy your time. With easy access to multitudes of restaurants and a location near Greenway...
Events You Don't Want To Miss!
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The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.