Industry Insights
The Venetian® Resort Las Vegas embodies the spirit and excitement of Renaissance Venice
The Venetian® Resort Las Vegas embodies the spirit and excitement of Renaissance Venice. The integrated resort offers all the charm and grandeur of its namesake and more. USA Today calls it “the most romantic hotel in Las Vegas.” The resort is comprised of three...
Explore Hilton’s new hotels opening in some of the world’s most sought-after destinations!
Whether your travelers are looking to explore the city, escape to the outdoors or relax at a resort, we have a new hotel for them for their next trip! Waldorf Astoria Washington DC Find our iconic property along Pennsylvania Avenue, minutes from The White House and...
Loews Chicago Hotel
Discover what makes Chicago best in class. Named the “Top Best Big City” by Conde Nast Traveler in 2021 and the “Second Best City in the World” by Time Out this year, experience all that the Windy City has to offer while making Loews Chicago Hotel your home base....
Introducing the All-New Direct Pay Program with Choice Hotels
At Choice Hotels, we're always looking for ways to make planning business travel more convenient, which is why we're excited to share that we're rolling out this advanced payment solution. The all-new Direct Pay technology streamlines the billing process with...
My Place Hotel-Portland East, OR
My Place Hotel-Portland East, OR is an excellent place to unpack and unwind after a busy day exploring this unique Pacific Northwest city. Across the Willamette River from downtown, this bustling Eastside area blends industrial Portland with new restaurants,...
Live! by Loews – Arlington, TX
Live! by Loews – Arlington, TX brings an upscale hospitality experience to Arlington’s Entertainment District. The stylish resort destination offers unparalleled, easy access to Texas Rangers’ Globe Life Park, the Dallas Cowboys’ AT&T Stadium, the Esports Stadium...
citizenM Glasgow: the comfiest way to do business
citizenM Glasgow: the comfiest way to do business Glasgow – Scotland’s biggest city is one of the UK’s most intriguing places – but Glaswegians are nothing if not a down-to-earth bunch. citizenM is no different. Travelers to the citizenM Glasgow hotel get a hearty...
Fiesta Americana San Luis Potosí
Fiesta Americana San Luis Potosí RELAX AND STAY IN LUXURY AT OUR 5-STAR HOTEL Boasting a sought-after central location, impeccable service, and the best views in the city, Fiesta Americana San Luis Potosí is the ideal destination for families to explore, couples to...
Loews Regency New York Hotel
With one of Manhattan’s most prestigious addresses, experience Park Avenue allure at Loews Regency New York Hotel. Whether you opt for one of our guestrooms, or more spacious suites, take advantage of the luxuries that come standard. In every room at Loews Regency New...
My Place Hotel-Ketchikan, AK: An ideal home base for your visit to Alaska
Do you love the great outdoors? My Place Hotel-Ketchikan, AK is an ideal home base for your visit to Alaska’s famed Inside Passage, where you will be surrounded by nature on all sides! Whether you’re interested in Native Alaskan culture, local artists, shopping,...
Events You Don't Want To Miss!
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The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.