Industry Insights
Stay More & Earn More This Fall*
Wherever fall travel takes you, get 20% off* when you stay 2 or more nights at participating Choice Hotels® locations now through November 22, 2022. Plus, Choice Privileges® members can earn points on stays toward reward nights, gift cards to popular restaurants and...
IHG Hotels & Resorts Introduces IHG One Rewards
The industry’s first loyalty program reinvents itself – empowering members with more choice, value, and richer rewards than ever before. The travel industry is roaring back to life. From epic summer vacations to much-needed family reunions, people are making up for...
Visit Abu Dhabi
Abu Dhabi is more than a city destination. Apart from shimmering architecture and a rich cultural heritage, the capital of the UAE boasts surprising nature and wildlife, so it’s an ideal choice for lovers of nature and outdoor adventure. These can be enjoyed through...
SIXT & ABC•CCRA: CREATING EXCITEMENT IN THE U.S.
SIXT continues to grow in the U.S. and is present at over 100 branches with more to come in 2023. Members of ABC•CCRA benefit from competitive rates that can be offered to customers looking for premium rental cars. LET SIXT EXCITE YOU WITH THESE ADVANTAGES:...
Rediscover The Upper House Hong Kong
The Upper House is a highly individual, small luxury hotel designed by Hong Kong architect André Fu. The hotel’s 117 rooms, including 21 suites, André Fu Suite and a Penthouse, start at 730sq ft – the largest in Hong Kong. All guest rooms feature spacious bathrooms,...
Washington DC NoMa: citizenM’s second home in the capital
We love Washington DC so much, we decided one citizenM hotel just wasn’t enough. Welcome to the brand new citizenM Washington DC NoMa hotel – opening summer 2022. Sure, our first Washington DC Capitol hotel might be in the most historic part of the city, but NoMa’s...
Grand Fiesta Americana Monterrey Valle
EXPERIENCE OUR HOTEL IN SAN PEDRO MEXICO Designed for discerning travelers, Grand Fiesta Americana Monterrey Valle brings a taste of contemporary urban style and sophistication to Monterrey México’s bustling San Pedro Garza García district. Offering easy access to the...
Wake up on the Sunrise Side of Islamorada at Amara Cay Resort
Wake up on the sunrise side of Islamorada. Enjoy an oceanfront pool, watersports, snorkeling excursions, and daily activities from sunrise to sunset. Amara Cay Resort is a destination in itself. Watersports in The Keys Islamorada is home to some of the world’s most...
Experience the spirit of the Big Easy at Loews New Orleans Hotel
The beloved Nola property blends culture, cuisine and Crescent City charm to create a one-of-a-kind guest stay. Housed in the former home of the Lykes Brothers Steamship Company, the 285-room hotel offers an authentic New Orleans perspective throughout its guest rooms...
Let My Place Hotel-Anchorage be your home away from home while you explore the Last Frontier!
Let My Place Hotel-Anchorage be your home away from home while you explore the Last Frontier! Outdoor recreation in abundance can be found nearby with activities such as hiking, biking, boating, and fishing. If convenient urban comforts are sought, our hotel is just a...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.