Industry Insights
The Estate Yountville: Peak Napa Valley Experience
Welcome! The Estate Yountville is 22 acres of peak Napa Valley experience. It’s two luxe hotels, one legendary location. It’s 7 Michelin-starred restaurants a short walk away. It’s an acclaimed spa, renowned wine, scheduled events, and spontaneous occasions. It’s all...
My Place Hotel-Fort Pierre, SD: Explore American History
You will find plenty of things to see and do when you stay at My Place Hotel-Fort Pierre, SD! Explore American history in the abundant museums and State Capitol attractions or stroll down the Missouri Riverwalk Path. Whether your stay is business or pleasure you will...
Snowpine Lodge: Nestled at the top of Little Cottonwood Canyon
Nestled at the top of Little Cottonwood Canyon, 40 minutes from downtown Salt Lake City, sits Snowpine Lodge, Alta’s first luxury resort. While it hasn’t always been a luxury resort, it has always been an important building rooted deep in Alta’s history. The town of...
Loews Vanderbilt Hotel: Located in the heart of Nashville, Tennessee
There’s no place like Music City, and Loews Vanderbilt Hotel is the ideal place to call home when visiting one of the nation’s most dynamic destinations. Located in the heart of Nashville, Tennessee, the four-star property sets the stage for a soulfully-inspired hotel...
Big dreams happen under the big sky at My Place Hotel-Billings, MT!
Our hotel provides all the comfort you need after a busy day exploring the “Magic City.” We are conveniently located off of I-90 in the Southwest Corridor, just minutes from downtown or the West End, where you can find a variety of restaurants and shopping. Make My...
citizenM Miami World Center Opens Fall 2022
citizenM Miami World Center hotel is opening in the Magic City this fall! Sunshine, sea views and the quietest aircon in town: citizenM Miami World Center ticks all the boxes. This hotel is a work traveler’s new best friend, set in the heart Miami’s bustling new...
My Place Hotel-Buckeye, AZ: A perfect spot to relax after a busy day
My Place Hotel-Buckeye, AZ provides a perfect spot to relax after a busy day in the western gateway city to the Valley of the Sun! Conveniently located off of Interstate-10 our Buckeye location is near breathtaking scenery at Skyline Regional Park and a multitude of...
The Marker Hotel San Francisco: Named Top 5 Hotel in San Francisco
The Marker Hotel San Francisco is thrilled to be named a top five hotel in San Francisco by Conde Nast Traveler Readers’ Choice Awards - for three consecutive years. A huge thank you to our loyal guests and clients for the recognition. Good things happen in threes!...
My Place Hotel-Plainfield, IN
My Place Hotel-Plainfield, IN boasts a prime location just off of I-70 and 10 minutes from the Indianapolis International Airport. If you need a clean comfortable place to stay before or after flying, you will find no better options in terms of affordability,...
WHERE UNIQUE MOMENTS ARE CREATED
A place where luxury and Spanish joie de vivre combine. Mediterranean influence is juxtaposed with European grandeur resulting in not just a hotel space but a way of living. Gran Meliá features the best views and interior architecture with exceptional facilities and...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.