Industry Insights
The Other House, London – Stay a Night, a Week, a Year or More
Shaped through a residential lens rather than a conventional hotel approach, The Other House provides all of its residents with apartment-style living, a private club and hotel services on tap - offering something completely unique for those wanting to live like a...
Jump into Your Next Vacation at Margaritaville Resort Orlando
Make a list of must-haves for your dream getaway, and chances are you’ll be describing Margaritaville Resort Orlando. Our island-inspired escape offers 265 rooms, high-end accommodations, world-class dining and entertainment, and the most relaxing facilities and...
FOUR SEASONS HOTEL BENGALURU: A Place To Be
Located in the central business district, and in close proximity to the tech parks and entertainment hubs, Four Seasons Hotel Bengaluru is the place to be for guests seeking efficiency and leisure. Towering 21 storeys amid Bengaluru skyline, this contemporary glass...
Fuel Your Rhythm at Loews Vanderbilt Hotel in Nashville
Satisfy your wanderlust for honkey-tonks, expertly crafted cocktails and genuine hospitality at Loews Vanderbilt Hotel, where Music City’s creative spirit seamlessly harmonizes with notes of southern charm. Located in the walkable West End neighborhood, guests seeking...
Grand Hyatt Nashville – Luxury at the Doorstep to Music City
Grand Hyatt Nashville is the luxury hotel at the gateway to downtown Nashville. Within walking distance to Nashville’s best attractions, guests can enjoy our stunning hotel, which features 591 guest rooms and 53 suites – each offering breathtaking views,...
Explore Detroit’s Music Scene. Stay at The Siren Hotel.
In 1853, Rudolph Wurlitzer immigrated to the United States. While his family began dealing in musical instruments in 1659 in Europe, he founded the Rudolph Wurlitzer Co. in 1856. During the silent film era, Wurlitzer began pumping out huge chamber organs to provide...
North County San Diego’s most authentic destination: Oceanside at The Seabird Resort
Explore North County San Diego’s most authentic destination: Oceanside at The Seabird Resort, a grand coastal estate by the beach. Voted No. 2 Best Hotel Spa and No. 3 Best Hotel Pool in the country by USA Today, The Seabird Resort is the quintessential California...
The sleepless in Seattle sleep here – Seattle South Lake Union
Business trips come with their special challenges – but finally, there's a hotel built specifically to minimize those challenges. It's citizenM – in a superb location in Seattle’s South Lake Union. The 264-key, seven-story hotel at 201 Westlake Avenue North and John...
ALEXANDER INN – The Art Scene In Town
In Philadelphia's historic district, the Alexander Inn is close to the Pennsylvania Convention Center, the Italian Market, and Rittenhouse Square, which was planned by city founder William Penn. We are particularly enthused by the local arts scene. Here are our picks...
Make My Place Your Place® in Bend, OR
My Place Hotel-Bend, OR is the perfect place to lay down your head after a busy day in Central Oregon’s largest city. Whether you’re dipping a paddle into the crystal-clear waters of the Deschutes River or plunging into the frosty unknown on a pair of snowshoes, Bend...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.