Industry Insights
XL beds for catching XL zzz in Shoreditch at citizenM
Shoreditch: it’s London’s coolest district with good reason. The Northern Line leads to colorful streets filled with vintage clothes, underground indie gigs and the quintessential uber-cool East London vibe. But it’s not all street art and dance troupes. Shoreditch is...
Make My Place Your Place in Ketchikan, AK
Do you love the great outdoors? My Place Hotel-Ketchikan, AK is an ideal home base for your visit to Alaska’s famed Inside Passage, where you will be surrounded by nature on all sides! Whether you’re interested in Native Alaskan culture, local artists, shopping,...
Prepare to Be Illuminated at LUMA Hotel Times Square
Amidst the buzz of Midtown, LUMA Hotel Times Square is an enigma – providing a quiet, stylish escape right in the middle of the action. Centrally located steps away from iconic Times Square and the serene Bryant Park, LUMA Hotel is a modern oasis in the heart of the...
Enjoy More Luxury Time at The Peninsula Chicago with ‘Peninsula Time’
Because The Peninsula Chicago understands that each guest’s time is precious, the hotel offers ‘Peninsula Time,’ a unique check-in and check-out experience offering guests maximum flexibility, with no additional fee. Guests may check-in as early as 6:00 am on the day...
Summerfest Returns at Loews Regency New York Hotel
Loews Regency New York Hotel announces the return of its highly in-demand summer-long immersive program: Summerfest by Loews Hotels. As part of the property’s commitment to “welcoming you like family,” Loews Regency New York Hotel is offering exclusive new...
Discover Sage James Street
Nestled in the heart of the fashionable James Street Precinct in Fortitude Valley, one of Brisbane’s premium suburbs, our Sage James Street Hotel brings you the perfect base to explore surrounding designer stores, award winning restaurants, cafes, clubs, stylish...
Oakwood Premier Melbourne: Hotel with Modern Comforts of Serviced Apartments
Located at the fringes of Melbourne City, Oakwood Premier Melbourne combines the conveniences of a hotel with the modern comforts of serviced apartments. Set within a 40-storey tower, the property boasts 132 luxurious hotel rooms and 260 fully-equipped studio, one-...
STAY, SIP, SWIM & SWING INTO PALM BEACH SPLENDOR
Palm Beach style meets breathtaking amenities at the crown jewel PGA National Resort, newly reopened and completely redesigned. Commanding 800 manicured acres just minutes from Palm Beach’s aquamarine coastline, the all-new resort’s legendary history meets fresh...
Enjoy a relaxing and comfortable hotel experience at Churchill Hotel
Churchill Hotel Near Embassy Row offers charm with luxurious accommodations and easy access to various dining options and must-see attractions. Experience luxurious guest amenities to ensure a relaxing and comfortable hotel experience for our cherished guests....
Make My Place Your Place in Green Bay
Green Bay is the flagship city and economic hub of northeastern Wisconsin. With your stay at My Place Hotel-Green Bay you will have ample opportunities for recreation through over seventy parks and trails, the Green Bay Botanical Gardens, and within walking distance...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.