Industry Insights
citizenM Copenhagen: affordable luxury in Europe’s capital of cool
Copenhagen might be known for the Little Mermaid but that’s not the only thing that makes it a little magical. citizenM Copenhagen Radhuspladen hotel’s huge beds and blackout blinds make for the dreamiest night’s sleep when travelling for work. The Scandinavian hotel...
Best North Shore Surfing Beaches, Ranked
It’s no secret: Oahu’s North Shore is home to some of the most celebrated surf breaks in the world. The Seven Mile Miracle, a storied seaside stretch spanning Haleiwa Beach Park in the south to Sunset Beach in the north, plays host to 36 surf breaks alone, including...
The Boca Raton, An iconic resort since 1926
An iconic resort since 1926, The Boca Raton understands Florida luxury like no one else, because we invented it. Our founding ushered in South Florida's Golden Age, and ever since then, we have embraced our role as a trendsetting destination, constantly improving and...
citizenM’s fifth Paris hotel on the deliciously named Rue du Croissant
Business trips come with their special challenges – but finally, there's a hotel built specifically to minimize those challenges. It's citizenM – now with a superb location in central Paris, minutes from the famous Opera. The 84-room hotel is now open! Within...
Make My Place Your Place in Fargo, ND
North of Normal! My Place Hotel-Fargo, ND is close to whatever action you are seeking. Whether you are after great food, sports, shopping, or the infamous woodchipper from the movie “Fargo,” My Place Hotel can put you there. Located in the Red River Valley, Fargo is...
Affordable luxury just 4 minutes away from Amsterdam Schiphol Airport
Amsterdam: tulips and windmills, right? Or how about speedy check-in and a spot of affordable luxury at citizenM’s state-of-the-art airport hotel? That sounds more like it. citizenM Amsterdam Schiphol hotel is very close to Arrivals Hall 4. How close? It takes longer...
Montcalm Royal London House
Montcalm Royal London House our 5* Hotel, is a mid-century maverick which sits in its in London’s financial and creative quarters. The former 1950s Royal Mail Head office listed building has been transformed into a beautiful luxury hotel in the heart of the city. To...
Make My Place Your Place in South Omaha/La Vista, NE
Beauty can be found all around the area of My Place Hotel-South Omaha/La Vista, NE with a plethora of recreation options nearby. Enjoy a nature walk in Fontenelle Forest, Chalco Hills, Walnut Creek, or Seymour Smith Park. If you are more interested in the hustle and...
Experience Star Treatment in the Heart of Hollywood at Loews Hollywood Hotel
Experience the ultimate star treatment at Loews Hollywood Hotel, just steps away from Los Angeles’ most celebrated landmarks and attractions. Located in the heart of Hollywood, the energy of Los Angeles is all around with guest room views of the city skyline and...
Welcome to the Inn at Laurel Point
Welcome to the Inn at Laurel Point, where a world of comfort, luxury, and natural beauty awaits you. We invite you to escape the hustle and bustle of everyday life and experience the ultimate relaxation at our waterfront hotel in Victoria, BC. Stunning Waterfront...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.