Industry Insights
Alberta, Canada: A Land of Stunning Landscapes and Vibrant Cities
A Natural WonderlandAlberta is home to some of the most stunning natural landscapes in North America. The province boasts five national parks, including Banff and Jasper, both part of the UNESCO-listed Canadian Rocky Mountain Parks. Banff National Park is Alberta’s...
5 Tips for a Successful FAM Trip
Familiarization or as we call them, FAM trips, are an amazing way for travel agents to experience destinations, hotels, and suppliers firsthand. They’re designed to boost your knowledge so you can offer clients firsthand recommendations with confidence. But while...
Unlocking the Power of Cheap, Effective Meta Ads for Travel Agents
Unlocking the Power of Cheap, Effective Meta Ads for Travel Agents Most travel agents already know they should be using social media to promote their services — posting beautiful destination photos, sharing travel tips, maybe even showing off client testimonials. But...
Why You Can’t Miss PowerSolutions Boston!
PowerSolutions Boston is your exclusive opportunity to connect with top suppliers, gain insider knowledge, and grow your network in the travel industry. Whether you’re a seasoned advisor or just starting out, here’s why you NEED to be there: ☑ Meet...
8 Advantages of Trip Cancellation for Clients
Travel or Trip cancellation insurance provides numerous benefits that can protect travelers from unexpected disruptions, offering peace of mind and financial security. Trip insurance acts as a safety net, allowing travelers to focus on enjoying their journey...
Welcome to The Island Resort
Welcome to The Island Resort; an iconic beachfront resort perfectly situated on the Gulf of Mexico on Okaloosa Island in the panhandle of Florida. A landmark to endless fun in the sun on the sandy beach, The Island features direct access to white sands, a variety of...
Top 5 Reasons ANZCRO Makes Selling Australia and New Zealand Easy for Travel Advisors
Planning a trip to Australia or New Zealand is an exciting opportunity, but let’s be honest: these destinations are vast, diverse, and packed with experiences. Crafting the perfect itinerary can feel like piecing together a 10,000-word puzzle. That’s where DMC ANZCRO...
The Most Authentic Italian Welcome Experience In Florence
Located in the vibrant heart of Florence, the Rivoli Boutique Hotel embodies the essence of the most authentic Italian style of hospitality and luxury. A 4-star boutique hotel where each stay offers the sensation of being in a place suspended in time, an oasis...
Are NET rates a good fit for your agency?
When you work with a tour operator offering net rates, it can be a game changer as a travel advisor with significant advantages that can transform your business. Net rates give you the flexibility to set your own markups, allowing you to customize pricing to suit your...
5 Reasons a Travel Agent works with a Tourist Board
For travel agents, a strong relationship with tourist boards can open the door to endless opportunities to grow their expertise, provide exceptional service, and build credibility with clients. Tourist boards are treasure troves of information and resources, offering...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.