Industry Insights
Make My Place Your Place in Pasco, WA
My Place Hotel-Pasco, WA is located just minutes from the HAPO Event Center, Pasco Sporting Complex, Gesa Stadium, and a variety of restaurants to provide a great home base for your travels in the Tri-Cities, Washington area! Recreational activities in Pasco are near...
Michoacan, the soul of Mexico
Michoacán is one of the prettiest regions in the world, referred to as “The soul of Mexico” since 2002. Michoacán is located in the midwestern part of Mexico. The most important cities are the state capital of Morelia, Pátzcuaro and Uruapan, connected to the world...
Welcome to Loreto – A Nexus of Nature, Culture, and Adventure
Situated in the heartland of Mexico’s state of Baja California Sur lies the town of Loreto, a designated “Pueblo Mágico,” where the sun rises over the Gulf of California and sets behind the Sierra La Giganta mountain range. Where people are friendly, and the pace of...
Visit Los Cabos
Tucked away on the tip of the Baja California Sur Peninsula, where the pristine Sea of Cortés meets the Pacific Ocean, Los Cabos greets you with an environment that is second to none. Here, the desert and mountains meet the sea and create a destination that goes far...
Sonora, a treasure to discover
If you have visited Mexico, you know that our country is the result of cultural and linguistic adaptations, and Sonora is the best example. Sonora's history predates the Spanish Conquest and is home to several native tribes, including the Cucapa, Tohono O'odham,...
Discover Puerto Rico
Group Experiences At roughly 100 miles by 35 miles, the island of Puerto Rico might look small on a map, but it is packed with an amazing diversity of experiences. From relaxation to adventure across golden beaches and densely forested mountains, the island offers a...
Royal Savoy Hotel & Spa
With its unique silhouette and fascinating heritage, the Royal Savoy Hotel & Spa has become an integral part of Lausanne’s skyline and history. Its 196 rooms and suites ranging from 28 m2 to 345 m2 in size welcome you with all the comfort you desire. The Savoy...
CANVAS: Located in the Cedars District of Downtown Dallas
Located in the Cedars District of Downtown Dallas, CANVAS is ideally located just minutes from some of the city's best and brightest attractions. With loft-style rooms and suites featuring high ceilings and large windows that offer amazing views of the city, you'll be...
Hôtel Place d’Armes
A dream stay in Old Montreal! Hôtel Place d'Armes is a luxurious boutique hotel offering comfort and elegance, with a dedicated and attentive staff. Perfectly located in the lively and historic district of Old Montreal and in front of the Notre-Dame Basilica, it...
Arlo NoMad, delivering the best of NYC
Oh, hi, Empire State Building. Hello, NYC’s best food. Arlo NoMad delivers the best of NYC, with epic views, stylish rooms, and easy access to anywhere the day takes you. Swing by A.R.T. NoMad on the 31st floor for a birds-eye view into the heart of Manhattan. Groups...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.