Industry Insights
Make My Place Your Place in Vancouver, WA
A visit to Vancouver, WA will put you close to everything, but far from typical. My Place Hotel-Vancouver, WA will act as your home-base for a perfect getaway in this Pacific Northwest community. Our hotel is directly across from the Vancouver Mall, so all of your...
The Chilworth London Paddington
Step off a train at Paddington – Brunel’s masterpiece, and you’re in “the most important historical railway station in the world”. A short stroll westwards and you’re in a classic London cityscape of white stucco townhouses, imposing porticos and cobbled mews. This is...
Chihuahua is immense, get to know it.
Discover the majesty of Copper Canyon, Mexico’s natural treasure. This impressive canyon system, four times larger than the Grand Canyon, is one of the region’s greatest attractions. You can explore its breathtaking landscapes and engage in outdoor activities such as...
THE COLORS OF YUCATÁN
As Mexico's safest state, Yucatán has emerged as a top tourist destination with convenient daily flights from Dallas (DFW), Houston (IAH), and Miami (MIA), as well as the seasonal flights from Toronto, Canada (YYZ), making it easily accessible for American travelers....
Bookolis DMC has some big updates to announce.
We want to share some exciting news with all of you. Bookolis DMC has some big updates to announce. Annual we will have our FAM Trips! For those who may not be familiar with the term, FAM stands for "Familiarization Trip," which provides a unique opportunity to...
Make My Place Your Place in Bozeman, MT
Plan a stay at My Place Hotel-Bozeman, MT and enjoy world-renowned fly fishing, dramatic mountains for hiking, mountain biking, rock climbing, skiing, hunting, and backcountry exploring all just minutes from our hotel! If you are ready for a more city-like experience,...
The Piccadilly London West End
The Piccadilly London West End is a stylish urban hideaway for roaming romantics and out-of-town weekenders alike. With exemplary service, clever technology and finishing touches that make all the difference, the Piccadilly London West End seduces travellers of every...
Relax and Recharge at Loews Ventana Canyon Resort
Situated on 100 acres in the lush Sonoran Desert, the AAA Four Diamond Rated Loews Ventana Canyon Resort in Tucson, AZ is a perfect warm weather destination. From the beautiful Window Walk nature trail and quick walking access to nearby hiking trails to the 80-foot...
Discover Mexico with Volaris: Unforgettable experiences await you!
Whether it's a weekend getaway or a long week-long vacation, Mexico is the best destination to unwind and enjoy its unique beaches and breathtaking landscapes. Continue reading to find out how to get the lowest price on the best flight options to Mexico from the...
Park Grand Paddington Court
Park Grand Paddington Court offers plush furnishings and tasteful décor create an atmosphere of refined luxury. The hotel's commitment to contemporary style is evident throughout, seamlessly blending modern design elements with traditional elegance. The hotel's...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.