Industry Insights
XL beds for catching XL sleeps at citizenM Glasgow hotel
Glasgow isn’t just the home of haggis; it’s a bustling metropolis with a sparkle in its eye. The world’s friendliest city (it’s a fact!) opens its arms to business travellers with big ideas, high energy and a love of a wee dram. And so does citizenM. At citizenM...
Everyone sleeps first-class at citizenM Amstel Amsterdam hotel
Amsterdam – where the trade deals and the windmills fly high. And how can work trippers in Dam keep business soaring? citizenM Amstel Amsterdam hotel says ‘yes’ to high-vibe meetings, all-out celebrations and restful sleep. What better place for resetting and...
Feel Right at Home in Missoula with My Place Hotels
Let us make you feel right at home in Missoula with a comfortable stay at My Place Hotel-Missoula, MT. The second largest city in Montana is a rare combination of urban and outdoor, cultured and down-home, cowboy and hippie. Our hotel is located right off of I-90,...
Escape to Margaritaville Resort Times Square: Where the Tropics Meet the City
In the heart of New York City's iconic Times Square, discover a tropical paradise where guests are transported to a world of relaxation and carefree living. Margaritaville Resort Times Square offers an unforgettable experience that combines the best of both worlds:...
Discover What Makes Chicago Best in Class at Loews Chicago Hotel
Named the “Best Big City in the U.S.” for six straight years by Conde Nast Traveler in 2022, experience all that the Windy City has to offer while making Loews Chicago Hotel your home base. Chicago’s impressive architecture, first-rate museums, innovative dining and...
citizenM Rotterdam hotel is right at home in the city of style
It’s one of the Netherlands’ most interesting cities. Rotterdam certainly has its own quirky style (Cube Houses, anyone?) – but it’s also a famous economic hub where all the best business deals go down. That’s where citizenM comes in. Say hello to work trip heaven at...
If only all Amsterdam work trips were this convenient
Who knew there’d be 215 of the world's most comfortable beds... right in the middle of Amsterdam’s glass-and-steel business district? citizenM did. Amsterdam South is where all the big deals happen – so, of course, citizenM set up home there. Sleep in style Amsterdam...
BLUR THE LINES BETWEEN WORK & PLAY AT VIRGIN HOTELS NASHVILLE
The longer days that come with spring mean more time for fun in Music City. The temperatures start to warm up and the sun stays out a bit longer, making this the perfect time to visit Nashville. Choose Virgin Hotels Nashville for your next business travel opportunity...
IMG Travel Outlook Survey Predicts Continued Surge of International Travel in 2023
International Medical Group® (IMG®) recently conducted a Travel Outlook Survey that evaluated the 2023 travel plans and trends of nearly 1,500 IMG customers. Results revealed that 95% of past travelers plan to travel internationally in 2023, and 44% plan to travel...
Make My Place Your Place in Kalispell, MT
Here at My Place Hotel-Kalispell, MT, you will find welcoming accommodations, diverse activities, and things to do nearby, along with a walkable downtown and robust culinary scene. Let us make you feel at home in this vibrant mountain town that offers boundless...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.