Industry Insights
Hawaii’s Heartbeat: Experience Authentic Traditions at OUTRIGGER Reef Waikiki Beach Resort
Located right on the famed Waikiki Beach, OUTRIGGER Reef Waikiki Beach Resort is known for its inimitable touchpoints of authentic Hawaiian culture. From nightly live music to an onsite cultural center, this is the destination for those who want a spirit of discovery...
Stay Center Stage in NYC at Arlo Midtown
The bustle of Midtown. The bright lights of Broadway. The best of the west side of New York City. When you stay at Arlo Midtown, it’s all just steps away. Even better—when you’re in your stylish room, or doing drinks on the rooftop, you can enjoy the best of both...
The beaches you must visit when you come to Marquis
Our hotel is surrounded by some of the most beautiful beaches you can find, and here, we'll show you the best ones and what you can do there. Thanks to our location at the tip of the Baja peninsula, you'll be able to immerse yourself in the waters of both the Pacific...
Welcome to Cheval Thorney Court
Welcome to Cheval Thorney Court, a prestigious residence nestled near Hyde Park in the heart of Kensington, London. This exquisite property offers a combination of spacious apartments, a prime location surrounded by greenery, and convenient access to some of London's...
Make My Place Your Place in Davenport, IA
A stay at My Place Hotel-Davenport, IA will make you feel right at home in the epicenter of the Quad Cities. You will find plenty of diverse restaurants, pubs, unique shops, and entertainment options nearby and plenty of opportunities to explore world-class museums...
Experiencing (London’s fluffiest pillows) is believing at citizenM hotels
London – it’s a city of ye olde world charm and timeless landmarks. But it’s also one of Europe’s high-flying economic centers. The streets might be filled with bustle and business deals but citizenM knows how to relax while on that important work trip. Soundproof...
Paradisus by Meliá Transforms Into Destination Inclusive® Resorts
Reinventing the all-inclusive resort, the luxury resort brand has unveiled new programming and offerings that immerse guests into the local destination The brand has also debuted new suite upgrade categories, wellness retreats and opened its first hotel in Europe...
Make My Place Your Place in Amarillo, TX
Come sleep under the Amarillo sky! My Place Hotel-Amarillo, TX is conveniently located off I-40 and just a short distance from the local Medical Center. The area includes a wide range of activities from the Route 66 Historical District to the Amarillo Botanical...
Hotel Washington—Your Top Destination in Washington, DC
Since 1917, Hotel Washington has been the place for those in the know, they are pleased to count you among them. Vibrant with the cultured energy that surrounds them, Hotel Washington is amid where the most important decisions are made, just steps away from The White...
50 REASONS TO LOVE THE BAHAMAS, CELEBRATING 50 YEARS OF INDEPENDENCE
Our unique geographical diversity 1. 700 islands and 2,400 cays for endless island exploration and island hopping 2. 16 unique island destinations, with options suited for every type of traveler Our endless land and sea adventures 3. The clearest waters in the...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.