Industry Insights
VENTURE BEYOND THE RESORTS TO FULLY EXPERIENCE THE STATE OF NAYARIT
Awaken your senses in these locations across Mexico’s Pacific Coast The state of Nayarit, located in south-central Mexico, is nestled between the Pacific Ocean and the Sierra Madre mountain range. Internationally renowned for its ultra-push resorts along the Riviera...
Big business goes poolside at citizenM Miami Brickell hotel
Towering over Biscayne Bay, Miami’s Brickell neighborhood attracts the biggest and best names in finance, fashion and art. So, of course, citizenM needed a home there. Our citizenM Miami Brickell hotel fits right into this quirky neighborhood with a giant art...
PUBLIC’s fundamental premise is LUXURY FOR ALL
PUBLIC’s fundamental premise is LUXURY FOR ALL. It is built on four key pillars: service, style, unique experience, and value. 20,000 SF of spectacular interior event space and 8,500 SF of outdoor event space with 360-degree jaw-dropping unobstructed views of the...
Live! by Loews – Arlington, TX, where sports and hospitality meet Texas charm.
The hotel brings an upscale hospitality experience to Arlington’s Entertainment District. This sports resort destination offers unparalleled access to Texas Rangers’ Globe Life Field, the Dallas Cowboys’ AT&T Stadium, the best of the destination and more....
Make My Place Your Place in Marion, Ohio
Located in the heart of Ohio, Marion is home to a great deal of history and an abundance of fun! Stay at My Place Hotel-Marion and enjoy this city to the fullest! Marion has a rich history and thriving Downtown where you can visit one of the numerous museums,...
Make My Place Your Place in Wenatchee, WA
My Place Hotel-Wenatchee, WA will make your heart happy with their comfortable rooms and friendly staff, while you stay in the heart of Washington. The city of Wenatchee has a scenic setting with the Columbia River along its banks, and behind it, the Cascade foothills...
Chukka Caribbean Adventures: The Caribbean’s Most Trusted Tour Operator since 1983
The mesmerizing Caribbean region, with its pristine beaches, lush jungles, and vibrant culture, has long been a dream destination for travelers worldwide. Among the many tour operators offering a glimpse of this paradise, one name stands tall as a pioneer and a symbol...
Hawaii’s Heartbeat: Experience Authentic Traditions at OUTRIGGER Reef Waikiki Beach Resort
Located right on the famed Waikiki Beach, OUTRIGGER Reef Waikiki Beach Resort is known for its inimitable touchpoints of authentic Hawaiian culture. From nightly live music to an onsite cultural center, this is the destination for those who want a spirit of discovery...
Stay Center Stage in NYC at Arlo Midtown
The bustle of Midtown. The bright lights of Broadway. The best of the west side of New York City. When you stay at Arlo Midtown, it’s all just steps away. Even better—when you’re in your stylish room, or doing drinks on the rooftop, you can enjoy the best of both...
The beaches you must visit when you come to Marquis
Our hotel is surrounded by some of the most beautiful beaches you can find, and here, we'll show you the best ones and what you can do there. Thanks to our location at the tip of the Baja peninsula, you'll be able to immerse yourself in the waters of both the Pacific...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.