Industry Insights
Stay Creative at Arlo Wynwood in Miami
Fans of the Magic City are most likely well acquainted with the abundance of street art, culture, and nightlife that the Wynwood arts district has to offer. Arlo Wynwood, which opened in the fall of 2022, gives guests the opportunity to stay in the bustling heart of...
Modernism meets Japanese style at The Prince Park Tower Tokyo
Modernism meets Japanese style at The Prince Park Tower Tokyo, from its dramatic open-concept atrium lobby to its lofty Stellar Garden, where you can enjoy signature cocktails with views of the iconic Tokyo Tower. Surrounded by lush green space, the hotel stands tall...
Make My Place Your Place in Bismarck, ND
Experience our friendly service and get a great night’s rest at My Place Hotel-Bismarck, ND. Bismarck is a hub of culture, history and shopping and our convenient location along I-94 makes this hotel your ideal lodging destination. When visiting, don’t miss...
Live Grand at Naples Grande Beach Resort
Southwest Florida enthusiasts are finding the area's insider secret for couples and families seeking a chic and vibrant independent luxury hotel: Naples Grande Beach Resort. Delight in any of a variety of spacious guest rooms and suites, all with private balconies and...
Loews Kansas City Hotel
Although summertime is almost behind us, staying fit on the road remains a priority, especially as we are weeks away from the impending holiday season filled with holiday dinners, drinks and sweet treats galore. Loews Kansas City Hotel, located in downtown KC, steps...
Cedarbrook Lodge – Earn 15% Commission on Q4 2023 stays.
Just five minutes from Sea-Tac airport, but feeling like a world away, Cedarbrook Lodge is the perfect blend of convenience and escape. And with a prime location just 20 minutes from downtown Seattle, your clients will have easy access to everything the city offers,...
Inhabit, Queen’s Gardens – Enjoy 10% Off BAR + 10% Commission
Experience a healthier hotel stay at Inhabit, Queen’s Gardens in Bayswater. Every detail of Inhabit, Queen’s Gardens has been designed to create equanimity and wellbeing, from the serene color schemes and natural materials to the nourishing, plant-based cuisine and...
Discover Puerto Rico
Puerto Rico Travel Professionals Puerto Rico is the perfect destination for your clients, as there is so much to see and do on this 3,500-square-mile Caribbean Island. For travelers seeking a destination that seamlessly weaves history, culture, and adventure into a...
The Listel Hotel, a cultural tourist’s dream.
Enhance your hotel experience here with us in the West End of Vancouver. The Listel Hotel is so much more than simply a place to sleep; it is a cultural tourist’s dream, as well as a leader in environmental responsibility. 129 boutique rooms and suites are filled with...
Hello and welcome to marvelous Munich.
#VisitVictors in Germany’s beautiful south! Victor's Residenz-Hotel Munich is conveniently located halfway between the Bavarian capital and its international airport. The comfortable 4-star hotel houses 220 modern guest accommodations, seven conference rooms as well...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.