Originally published in 2025. Updated in 2026 to reflect current industry guidance.
Ready to Leave Your Host Agency? Imagine Owning Your Travel Business—For Real
Imagine waking up knowing that every decision you make for your travel business is entirely your own. No cookie-cutter website. No pre-packaged marketing that doesn’t sound like you.
No limitations on which suppliers you can—or can’t—work with.
And perhaps most importantly: no contracts that limit your future.
Just the freedom to build a business that reflects your expertise, your passion, and the clients you most want to serve—today and years from now.
For many seasoned travel advisors, that dream begins the moment they decide to step out from under a host agency and embrace true independence with a TRUE Accreditation.
Why Experienced Advisors Choose Independence
Leaving a host agency isn’t about starting over—it’s about stepping into ownership.
Freedom to Build Your Own Brand
Think about the brand you’ve always wanted to create—unique, personal, and authentic. With independence, you’re no longer confined to generic tools or designs. Instead, you can showcase your expertise and speak directly to your ideal travelers.
Supplier Relationships That Work for You
When you’re tied to a host agency, your supplier options are often limited. But as a TRUE-accredited advisor, you gain the freedom to partner directly with suppliers that align with your business model—and negotiate not only opportunities that put your clients first but higher commissions as well.
Flexibility and Control
Your business, your rules. Independence means having the power to decide how you market, which partnerships to form, and how to grow—without having to ask for approval.
Keep 100% of Your Commissions
Every booking you make is the result of your expertise and effort. Shouldn’t you enjoy the full reward? With TRUE, your commissions go straight to your agency, giving you the resources to reinvest and expand your business.
The Long-Term Advantage Hosts Don’t Offer
No Non-Compete. No Exit Restrictions.
One of the most overlooked—but critical—differences between host agencies and independent ownership is control over your future.
Many host agreements include:
- Non-compete clauses
- Client ownership limitations
- Restrictions when leaving or selling
As a TRUE-accredited independent agency owner:
- You are not bound by a host’s non-compete
- Your clients are your assets
- Your agency is fully transferable
If you choose to sell, merge, or retire, you can do so without penalties or clawbacks. You’ve built something with real, marketable value. That’s not just freedom—it’s legacy.
Independence Doesn’t Mean Doing It Alone
Your TRUE Identity
YourTRUE number isn’t just an accreditation—it’s your industry-recognized identity. It establishes credibility, unlocks access to hundreds of vetted suppliers, and positions you as a professional business owner, not a sub-agent.
Modern Tools & Support
Independent ownership today looks nothing like it did years ago. With your choice of the right back-office systems, booking platforms, accounting tools, and marketing support, you can operate efficiently—often with more flexibility than under a host.
Strategic Growth on Your Terms
Independence allows you to clearly define your niche, attract higher-value clients, and scale intentionally—whether that means staying solo, working with independent contractors, or building a team. You’re no longer trying to fit into someone else’s model. You’re building your own.
The Journey to TRUE Independence
Yes, leaving a host agency can feel like a big leap. But it’s also a powerful step toward community, freedom, growth, and the ability to design your business your way. Independence doesn’t just give you control—it gives you recognition, flexibility, and complete control over your business future.
Independence isn’t just about freedom today—it’s about owning tomorrow.
Ready to Take Control of Your Future?
Your TRUE identity is your ticket to independence. With it, you’ll have the foundation, resources, and credibility you need to succeed on your terms.
So, are you ready to build the brand you’ve always envisioned, nurture supplier relationships that work for you, without non-compete worries and enjoy the confidence of knowing your success is truly your own?
Now is the time to take flight—your journey to independence starts with TRUE Accreditation.