The CCRA Global Preferred Hotel Program:
Over 60,000 Agents. One Powerful Network.
GDS Enabled
Agencies
CCRA works with thousands of GDS powered agencies through our Global Preferred Hotel Program, AirSelect Commissionable Air Agreements and our 24/7 Call Center.
Host
Agencies
We create comprehensive marketing programs to help ensure the Host Agency value proposition and benefits are well known and understood across our network.
Hosted
Agents
CCRA maintains a high visibility relationship with many travel professionals who utilize the products and services of a host agency.
Independent
Agents
Through our network of CCRA Members and TRUE, we are able to offer a variety of high value opportunities to them directly.
CCRA Hotel Program Options
Preferred Participation Package
- This will get you out in front of our hotel booking portal agents as well as our rate code linked agencies.
- Preferred Rates in All 4 GDS Systems
- Highlighted Listing and Photos on CCRA Hotel Booking Engine
- Inclusion in the CCRA Online Hotel Directory
- Opportunity to Market to Over 60,000* Global Travel Agencies Using Our Extensive Marketing Opportunities Catalog
Gold Participation Package
- This will get you out in front of our global network in style.
In addition to everything you get with Preferred Participation, you'll receive: - One Tuesday Insider Special Sent to Over 23,000 Opted-In Travel Agencies
- One Destination Pop Up Banner Ad on CCRA Hotel Booking Engine
- One 150-Word Spotlight on the CCRA Travel Agent Community
- View Gold Specs and Guidelines
Platinum Participation Package
- This will get you out in front of our entire global network with frequency and style.
In addition to everything included in the Preferred Participation Package, you'll get: - Two Tuesday Insider Special Sent to Over 23,000 Opted-In Travel Agencies
- One Members Only eMail
- One Destination Banner Ad on CCRA Hotel Booking Engine
- One Display Ad in the our weekly newsletter, the CCRA Connection
- Two CCRA Social Spotlights: Feature Your Offer Across CCRA's Social Media Platforms
- View Platinum Specs and Guidelines
Additional Marketing Tools
TRUE Agency Package
- This will get you out in front of thousands of our agents as an official CCRA Supplier Partner for those agents who want to book direct with their TRUE code. As long as you accept it, we'll help you market to them and capture their loyalty.
- This includes:
- Inclusion in our Global Supplier Directory reflecting your acceptance of the TRUE code.
- One Email sent to all Accredited Agency Members Announcing New CCRA Partners
- Opportunity to speak at local and regional chapter meetings throughout the US.
Niche Market Designation
- Niche Product Designation is a great way to help differentiate your product and ensure your product is seen by the right travel agents.
- Reach Target Agencies
- Categorize by Interest
- Select from 8 Niche Designations
- See an Example
Directory Logo Placement
- Stand out from the crowd! Make sure your properties are branded with your logo when they appear in search results in our online directory.
- Create Better Brand Awareness
- Draw Attention with Your Logo
- Take Visual Priority Over Text Listings
- See an Example
Additional Marketing Bundle
- Want some extra power behind your brand?
Add this specially designed Marketing Bundle to your selected Program Package from above. - Travel Weekly Ad
- One Tuesday Insider
- 2 Social Spotlights
- Blog Marquee Ad
Rate Codes
And Additional Designations
Rate Code
CCZ
- CCZ is a promotional rate code designed to help move distressed inventory and get you additional exposure where you need it most.
- Promotional Rates
- Exclusive Offers
- Last Minute Deals
- Travel Agent Exclusives
Rate Code
ZZ5
- ZZ5 is a brand new, suites-only code unique to CCRA! There is no other way for agents to quickly locate your suite inventory and book it.
- Reach Luxury Specialists
- Position High Value Offers
- Move High Rate Product
- Offer Suite Promotions
Better than Best
Program
- Hotels that offer a rate that is discounted off BAR will be included in CCRA's Better than Best Program and will receive additional exposure:
- For rates 5% to 10% off BAR hotels will be included on our designated page entitled Better than Best on CCRA's Hotel Booking Engine.Hotels receive a special icon in CCRA's online Preferred Hotel Directory.
- For rates of more than 10% off BAR, hotels are listed on the Better Than Best page, receive the special icon and receive a FREE 30-day destination banner ad placement on CCRA's Hotel Booking Engine!
- CCRA will also give special social media attention to hotels who offer our agents Better than Best rates!
CCRA Amenity
Program
- Hotels can show how much they value travel agent business by participating in our CCRA Amenity Program. Simply commit to offering our agents' valued guests an amenity not normally available to hotel guests so that they can drive more loyalty to your brand!
- Amenities or special offers may include a guaranteed complimentary upgrade, a fruit basket, a logo item - the possibilities are endless!
- Participating hotels will receive special recognition every time their city is searched on CCRA's Hotel Booking Engine, and the VALUE ADD icon will appear next to your listing at no charge.
Ready to Get Started?
Click Here to Contact Our Account Management TeamA Closer Look at the Numbers
367
Corporate Agencies who utilize our call center services. Many of these entities represent hundreds of corporate travel agents and decision makers.
5,130
Active members who hold an association level membership with us. They range from independent contractors to host agencies.
3,474
Accredited Travel Agency memberships and TRUE codes. These have up to 5 agents included in their memberships and share a TRUE code.
13,119
Travel agencies currently booking on CCRA's online hotel portal. Many of these represent points of sale with multiple agents attached.
4,100
IATA points of sale currently linked to and utilizing CCRA's global preferred hotel program rate codes through all of the major GDS platforms.
37,500
Travel agent contacts who have opted-in to receive CCRA's marketing communications and offers.
400
Average number of travel professionals who register for CCRA's PowerSolutions travel events.
1,200
Average number of travel professionals who register for CCRA's sponsored Home Based Travel Agent Forums.
