2021 ABC-CCRA Global Premier Hotel Program

The Most Powerful

Global Hotel Program

Reach Over 75,000 Agency Members Across the Globe

Your Single Consortia Solution!
Largest Corporate, Leisure and Group Networks
The world’s two leading hotel programs, “The ABC Premier Hotel Program” and CCRA’s “Global Preferred Hotel Program” have joined together, creating the most dynamic hotel program, delivering the largest corporate and largest leisure agency network, providing over 23 million room nights – three times more room nights than any other program. Your single solution to being partnered within the consortia community.

CCRA's 2020 Global Preferred Hotel Program is Still Open

Why spend your time trying to reach every agent and agency type all over the industry - when you can do it effectively through just one network? We have everyone from mega agencies to single independent agents.

GDS Enabled Agencies

<h2>GDS Enabled Agencies</h2>

CCRA works with thousands of GDS powered agencies through our Global Preferred Hotel Program, CCRA Air Commissionable Air Agreements and our 24/7 Call Center.



We create comprehensive marketing programs to help ensure the Host Agency value proposition and benefits are well known and understood across our network.



CCRA maintains a high visibility relationship with many travel professionals who utilize the products and services of a host agency.

Independent Agents

<h2>Independent Agents</h2>

Through our network of CCRA Members and TRUE, we are able to offer a variety of high value opportunities to them directly.

CCRA’s Elite Pro

As a top producing agency it’s time you got more from CCRA. It’s time for a new level of service designed to set your agency apart. It's time for Elite Pro.

More Information

2020 Hotel Program Options

We've got a few new options for you to choose from this year, depending on who you want to reach!

Preferred Participation Package

  • This will get you out in front of our network of independent agents as well as our rate code linked agencies.
  • Preferred Rates in All 4 GDS Systems
  • Inclusion in the CCRA Online Hotel Directory
  • Opportunity to Market to Over 60,000* Global Travel Agencies Using Our Extensive Marketing Opportunities Catalog

Gold Participation Package

Platinum Participation Package

Additional Marketing Tools

Drive even more visibility with these great options!

Niche Market Designation

  • Niche Product Designation is a great way to help differentiate your Hotel and ensure your property is seen by the right travel agents.
  • Reach Target Agencies
  • Categorize by Interest
  • Select from 8 Niche Designations
  • See an Example

Directory Logo Placement

  • Stand out from the crowd! Make sure your properties are branded with your logo when they appear in search results in our online directory.
  • Create Better Brand Awareness
  • Draw Attention with Your Logo
  • Take Visual Priority Over Text Listings
  • See an Example

Spotlight Banner Ad

  • Shine a spotlight on your hotel with this banner on the search results page for 6 months! Include a stunning photo and logo to be to of mind!

Featured Collection

  • Showcase your property in this special collection of unique hotels for 1 full year! Include photos and description.

Rate Codes
And Additional Designations

We've got several approaches available to distribute your inventory to the best possible agents - choose the rate code options and designations that best meet your needs below.

Rate Code

  • CCZ is a promotional rate code designed to help move distressed inventory and get you additional exposure where you need it most.
  • Promotional Rates
  • Exclusive Offers
  • Last Minute Deals
  • Travel Agent Exclusives

Rate Code

  • ZZ5 is a brand new, suites-only code unique to CCRA! There is no other way for agents to quickly locate your suite inventory and book it.
  • Reach Luxury Specialists
  • Position High Value Offers
  • Move High Rate Product
  • Offer Suite Promotions

Better than Best

  • Hotels that offer a rate that is discounted off BAR will be included in CCRA's Better than Best Program and will receive additional exposure:
  • For rates 5% or higher off BAR, hotels will receive a special icon designating their value in CCRA's online Preferred Hotel Directory.
  • CCRA will also give special social media attention to hotels who offer our agents Better than Best rates!
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CCRA Amenity

  • Hotels can show how much they value travel agent business by participating in our CCRA Amenity Program. Simply commit to offering our agents' valued guests an amenity not normally available to hotel guests so that they can drive more loyalty to your brand!
  • Amenities or special offers may include a guaranteed complimentary upgrade, a fruit basket, a logo item - the possibilities are endless!
  • Participating hotels will be marked with the VALUE ADD icon next to your listing at no charge on CCRA's Online Preferred Hotel Directory to attract agents and guests in search of exclusive perks.

A Closer Look at the Numbers

Here's a little more info on our reach. These numbers change daily, but we do our best to keep 'em fresh.


Corporate Agencies who utilize our call center services. Many of these entities represent hundreds of corporate travel agents and decision makers.



Active members who hold an association level membership with us. They range from independent contractors to host agencies.



Accredited Travel Agency points of sale with TRUE codes. These codes represent many thousands more agents who are a part of each agency.



Travel agencies currently searching on CCRA's online hotel directory. Many of these represent points of sale with multiple agents attached.



IATA points of sale currently linked to and utilizing CCRA's global preferred hotel program rate codes through all of the major GDS platforms.



Travel agent contacts who have opted-in to receive CCRA's marketing communications and offers.



Average number of travel professionals who register for CCRA's PowerSolutions travel events.



Number of travel professionals anticipated to register for CCRA's 2020 PowerSolutions National Conference

Want to See Data for Your Market?

Click to See Stats

Who Else Partners with CCRA?

Here's a look at just some of your friends who are using our distribution network today - you should probably get in there!