When you make the decision to start accepting TRUE, you’re positioning your travel brand to attract agencies who have been accredited through CCRA. Through our stringent screening and extensive agent education programs, we ensure that you’ve got the most active and educated agents selling your product.

Welcome!

Here's a look at what it takes to make TRUE work for you:

Welcome, !

Your user name is .

You've Been A Member Since: 02/12/25

Your Membership Renews On: 12/31/25

Operational Integration

The first step in successfully accepting the TRUE code is to ensure that your enterprise has a means of recording, tracking and managing the codes, whether it be integrated into your online booking platform or your travel agency registration process.

Employee Education

As soon as you decide to start accepting TRUE, you’ll start hearing from our agents. When that happens, it is critical that all members of your team know that this code is now accepted and can relay that information to any agents who inquire. We can help!

Branded Acceptance

CCRA provides a full range of logos and branding assets that you can start to incorporate into your travel agency communications, your website or any other touchpoint that will help our agents recognize you as a TRUE supplier. This is critical in helping you stand out from the pack.

Targeted Marketing

When you’re operationally ready to accept the code, your staff is fully aware, and your branding reflects it, it’s now time to drive loyalty amongst our agencies through marketing and specials designed just for them. Our agencies are extremely loyal to our travel suppliers.

Let’s get Started

Reach Out to Us to

  • Be a Guest Speaker at our popular Office Hours
  • Make a Guest Appearance at our Virtual Chapter Meeting
  • Schedule a Facebook Live Session
  • Record an Educational Session for our Education Reference Library
  • Schedule your Spotlight in our monthly newsletter
  • Access our private Facebook group to mentor agents and answer their burning travel questions and highlight your product, service or destination
  • Connect with our Chapter Directors to setup an In-Person chapter meeting

Supplier Branding Center

Below you can find everything you’ll need to properly brand and represent your business as a CCRA Supplier Partner accepting the TRUE Code. Agents will be able to spot you and know that you are a partner of CCRA.

Logo Kit

This file contains everything you’ll need to brand the fact that you accept the TRUE Code.

Logo Kit

This file contains everything you’ll need to brand yourself as a CCRA Supplier Partner.

Events You Don't Want To Miss!

Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want.  See where we’re going next!

CCRA PowerSolutions Live

Who's Behind A TRUE Travel Agency?

This is who you'll be connecting with when you accept the TRUE code.

Experienced Professionals

Agencies who are accredited by CCRA and granted a TRUE code have to meet minimum experience requirements, including letters of reference and length of time in business.

Decision Makers

When you market to TRUE travel agencies, you’re reaching decision makers directly – there is no intermediary or filter on your message. You control the messaging that reaches our agents!

Loyal Advocates

Our agencies rely heavily on the recommendations and experiences of other TRUE agencies. That means you’ll be cultivating a loyal segment of agencies dedicated to your products and services.

How We Accredit

Our Accreditation Criteria

  • Travel Agencies must demonstrate at least 6 months of selling travel professionally.
  • All seller of travel and state licensure requirements must be met where applicable.
  • Agencies must be an established corporate entity.
  • Agencies must have an established business bank account.
  • The code and membership benefits cover 5 individuals within one agency. Additional agents must meet certain requirements and pay a fee.

Our Accredited Agencies

  • Leisure Focused 95% 95%
  • Use TRUE for Cruise Bookings 90% 90%
  • Use TRUE for Hotel Bookings 90% 90%
  • Come to CCRA for Training 95% 95%
  • Renew Every Year 90% 90%

Flash the Badge that Gets Greater Visibility with Accredited Travel Agents

1500

TRUE Agencies

In the USA

30

Open Rate

Percentage

15

Years of Experience

On Average

90

Renewal Rate

Percentage