Industry Insights
Getaway to New York and Experience the Loews Regency
Loews Regency New York has its sights set on creating unmatched experiences for guests, while continuing to be a Good Neighbor. As part of a brand-wide initiative, Loews Regency is giving friends and families a reason to getaway, even if for a staycation, and pay it...
Seller of Travel Laws and Licensure: What Travel Agents Need to Know
There are three kinds of state laws that directly affect travel agencies. No matter what business model your agency follows – independent, hosted or some hybrid of the two, it’s critical that you understand the laws and regulations that govern travel sellers. Most are...
Stay in the Heart of the West Coast’s Emerald City at Pan Pacific Seattle
Pan Pacific Seattle, a four-star, four-diamond luxury hotel, welcomes guests with unparalleled hospitality and a distinct, luxurious Pacific Northwest experience. Our prime location in the heart of the West Coast’s Emerald City places guests minutes away from iconic...
THE ONLY FOUR DIAMOND HOTEL IN THE VILLAGE OF LA JOLLA
Situated in the seaside Village of La Jolla, 15 minutes from downtown San Diego, the Four Diamond, 97-room Grande Colonial offers classic European styling in the intimate setting of a boutique hotel. Designated by the California Hotel & Lodging Association as...
The Watergate Hotel offers resort amenities in Washington DC+12% COMMISSION & UPGRADE
Along with being a legendary hotel, The Watergate has transformed into a unique, urban DC resort. Spacious rooms and suites, many with Potomac River views and private balconies are available. Other hotel amenities include an indoor pool, luxury Argentta Spa and...
Book Europe with Image Tours Now
Are you looking for the tools to help you sell? Image Tours has the tools that are helping agents sell Europe right now. Even during this trying time our tools are helping agents close more sales. We have FREE postcards, we have a FREE co-branded website, FREE...
Enjoy Superb Luxury at the Grand Hotel Majestic
From the very first step into this superb five-star luxury hotel, you immediately feel the embrace of Italian history and excellence that pervades this structure. Built in a historical Palazzo during the first half of the 18th century with its 106 rooms the Hotel has...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.