Industry Insights
Indulge in the South of France: A 5-Star Gastronomic Escape in Lyon, France
Located at the heart of Lyon, the Capital of Gastronomy, Boscolo Lyon Hotel & Spa’s historic establishment of 133 rooms and suites seamlessly combines architectural styles from different eras, blending Haussmann’s influences with distinctive references to the...
Make My Place Your Place in St. George, UT
My Place Hotel-St. George, UT puts you on the doorstep to adventure in Utah’s Red Rocks Region. With a thriving arts scene and incredible outdoor backdrop, St. George is a haven where adventure finds you! If you’re a nature lover, and drawn by the fresh air and red...
Make My Place Your Place in Rapid City, SD
A stay at My Place Hotel-Rapid City, SD will put you at the center of a terrific Black Hills travel experience. Being minutes from a total of five national parks and monuments, including the inspirational Mount Rushmore National Memorial and the visionary Crazy Horse...
A Legendary Name In Long Island Luxury: The Inn At Fox Hollow
Captivating and contemporary, The Fox Hollow is a luxurious destination on Long Island, New York. Our beautiful eight-acre estate with landscaped gardens and stunning waterfalls is a haven for relaxation and revelry on the North Shore. The Fox Hollow is located on...
Spend the Winter at Halcyon, A Hotel in Cherry Creek
Halcyon is an independent hotel in the heart of the Cherry Creek shopping district — just outside downtown Denver and within eyeshot of the Rocky Mountains. Halcyon's name, inspired by a mythical bird fabled to calm seas, shares characteristics with the Kingfisher...
Make My Place Your Place in North Las Vegas
One of the largest and fastest-growing cities in Nevada, North Las Vegas is a melting pot of desert valleys, panoramic vistas, and dynamic development. Visitors to My Place Hotel-North Las Vegas will be excited to peruse one of the many museums, expansive parks,...
Your Ultimate 6-Day Puerto Rico Family Vacation Itinerary
When it comes to family travel destinations with plenty of things to do, Puerto Rico’s got you covered. The Island is perfect for multi-generational vacations with delights that will excite kids and adults of all ages. Discover all-around fun, from rosy-pink salt...
The James New York – NoMad Hotel: The Center Point of NYC
Nestled within Midtown East NYC, The James New York – NoMad resonates as an upscale hospitality hub for travelers coming from near and far. The luxury boutique hotel is infused with local culture inspired by its Flatiron/NoMad community and takes on a fresh approach...
Make My Place Your Place in Buckeye, AZ
My Place Hotel-Buckeye, AZ promises to provide a perfect spot to relax after a busy day in this Western gateway city to the Valley of the Sun! Conveniently located off of I-10, our Buckeye location is just steps away from shopping and dining at Sundance Towne Center...
Explore Viator Shore Excursions in Ports Around the World
Did you know that 87% of travelers have some of their most memorable trip moments while participating in an activity? Round out your clients’ cruises with shore excursions and make this wave season one to remember! With Viator, you can create lasting memories for your...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.