Industry Insights
Spend the Winter at Halcyon, A Hotel in Cherry Creek
Halcyon is an independent hotel in the heart of the Cherry Creek shopping district — just outside downtown Denver and within eyeshot of the Rocky Mountains. Halcyon's name, inspired by a mythical bird fabled to calm seas, shares characteristics with the Kingfisher...
Make My Place Your Place in North Las Vegas
One of the largest and fastest-growing cities in Nevada, North Las Vegas is a melting pot of desert valleys, panoramic vistas, and dynamic development. Visitors to My Place Hotel-North Las Vegas will be excited to peruse one of the many museums, expansive parks,...
Your Ultimate 6-Day Puerto Rico Family Vacation Itinerary
When it comes to family travel destinations with plenty of things to do, Puerto Rico’s got you covered. The Island is perfect for multi-generational vacations with delights that will excite kids and adults of all ages. Discover all-around fun, from rosy-pink salt...
The James New York – NoMad Hotel: The Center Point of NYC
Nestled within Midtown East NYC, The James New York – NoMad resonates as an upscale hospitality hub for travelers coming from near and far. The luxury boutique hotel is infused with local culture inspired by its Flatiron/NoMad community and takes on a fresh approach...
Make My Place Your Place in Buckeye, AZ
My Place Hotel-Buckeye, AZ promises to provide a perfect spot to relax after a busy day in this Western gateway city to the Valley of the Sun! Conveniently located off of I-10, our Buckeye location is just steps away from shopping and dining at Sundance Towne Center...
Explore Viator Shore Excursions in Ports Around the World
Did you know that 87% of travelers have some of their most memorable trip moments while participating in an activity? Round out your clients’ cruises with shore excursions and make this wave season one to remember! With Viator, you can create lasting memories for your...
A Luxury Hotel Experience Immersed In Austin’s Unique, Local Culture
Perched between the Red River Cultural District and the historic Rainey Street District, Hotel Van Zandt is a luxury hotel experience immersed in Austin’s unique, local culture. Located in the heart of downtown Austin, just steps from Austin Convention Center, Lady...
Make My Place Your Place in Moab, UT
My Place Hotel-Moab, UT is the perfect basecamp for exploring the breathtaking red rock landscapes that surround this stunning destination. We will be sure to provide you with small-town hospitality while you visit the unparalleled natural beauty of Arches and...
The Chess Hotel, Paris / France
Located in one of the most prestigious areas of Paris, a few minutes away from the Opera, the aesthetics of the Chess Hotel and its original design pay tribute to beautiful materials and offer a nod to the world of chess. Decorated by Gilles and Boissier, the hotel...
Make My Place Your Place in Tucson South, AZ
Our new My Place Hotel-Tucson South, AZ location will make you feel right at home while you visit Arizona’s second largest city in the soul of the Sonoran Desert. Whether you’re staying for a couple of days or a few weeks, our convenient amenities will ensure your...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.