Industry Insights
Affordable luxury just 4 minutes away from Amsterdam Schiphol Airport
Amsterdam: tulips and windmills, right? Or how about speedy check-in and a spot of affordable luxury at citizenM’s state-of-the-art airport hotel? That sounds more like it. citizenM Amsterdam Schiphol hotel is very close to Arrivals Hall 4. How close? It takes longer...
Montcalm Royal London House
Montcalm Royal London House our 5* Hotel, is a mid-century maverick which sits in its in London’s financial and creative quarters. The former 1950s Royal Mail Head office listed building has been transformed into a beautiful luxury hotel in the heart of the city. To...
Make My Place Your Place in South Omaha/La Vista, NE
Beauty can be found all around the area of My Place Hotel-South Omaha/La Vista, NE with a plethora of recreation options nearby. Enjoy a nature walk in Fontenelle Forest, Chalco Hills, Walnut Creek, or Seymour Smith Park. If you are more interested in the hustle and...
Experience Star Treatment in the Heart of Hollywood at Loews Hollywood Hotel
Experience the ultimate star treatment at Loews Hollywood Hotel, just steps away from Los Angeles’ most celebrated landmarks and attractions. Located in the heart of Hollywood, the energy of Los Angeles is all around with guest room views of the city skyline and...
Welcome to the Inn at Laurel Point
Welcome to the Inn at Laurel Point, where a world of comfort, luxury, and natural beauty awaits you. We invite you to escape the hustle and bustle of everyday life and experience the ultimate relaxation at our waterfront hotel in Victoria, BC. Stunning Waterfront...
Introducing Hotel AKA NoMad – Opening May 2023
Hotel AKA NoMad invites you to experience sophisticated style and residential comfort in the heart of Manhattan’s bustling Design District, surrounded by the city’s premier dining, retail, and global corporate headquarters. Formerly The Roger Hotel, this elegant...
Make My Place Your Place® in Plainfield, IN
My Place Hotel-Plainfield, IN boasts a prime location just off of I-70 and under 10 minutes from the Indianapolis International Airport. If you need a clean comfortable place to stay before or after flying, you will find no better options in terms of affordability,...
Famous city meets famously big beds at citizenM Washington DC Capitol hotel
Affordable luxury comes to the capital. That means: mountains of fluffy pillows (fit for a president), deliciously dark blackout blinds and did someone say XL king-size beds? Sweet dreams are waiting in DC. citizenM has put its hotels where worktrippers need them most...
The Other House, London – Stay a Night, a Week, a Year or More
Shaped through a residential lens rather than a conventional hotel approach, The Other House provides all of its residents with apartment-style living, a private club and hotel services on tap - offering something completely unique for those wanting to live like a...
Jump into Your Next Vacation at Margaritaville Resort Orlando
Make a list of must-haves for your dream getaway, and chances are you’ll be describing Margaritaville Resort Orlando. Our island-inspired escape offers 265 rooms, high-end accommodations, world-class dining and entertainment, and the most relaxing facilities and...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.