Industry Insights
Cheval The Edinburgh Grand: A luxury landmark in Edinburgh’s New Town
Housed in a converted former bank, Cheval The Edinburgh Grand is perfectly placed to discover Scotland's picturesque capital. Nestled in a prime location on St Andrew Square, and within walking distance of the city’s main attractions, including Edinburgh Castle and...
No more missed connections at citizenM Paris Gare de Lyon hotel
It’s a business-tripper’s dream: smooth-running tech, a central location and chic after-work cocktails. If only there was somewhere in the middle of Paris with all three. Thankfully, there is – citizenM Paris Gare de Lyon hotel! Here’s five reasons why it’s the smart...
Britannia Hotel, fish the world’s best salmon rivers.
Britannia Hotel has a long, proud history of hosting fishing enthusiasts who come to fish the world's best salmon rivers. When the hotel opened its doors for the first time on 14 June 1870, considerable thought had already been invested in its name. Britannia was...
Paradise Point: Tropical Gardens, Tranquil Lagoons and Sandy Beaches
Situated on a sprawling 44-acres in the heart of San Diego, Paradise Point is surrounded by tropical gardens, tranquil lagoons, and one mile of sandy beach with plenty of room to roam and relax. Stay in a spacious bungalow-style guestroom featuring garden or bay...
Make My Place Your Place in Anchorage, AK
Let My Place Hotel-Anchorage, AK be your home away from home while you explore the Last Frontier! Outdoor recreation can be found in abundance nearby with activities such as hiking, biking, boating, and fishing. If convenient urban comforts are sought, our hotel is...
VERACRUZ, MEXICO’S MOST BEAUTIFUL STATE WILL SURPRISE YOU
Your greatest experience on travel is going to start in Veracruz State. Considered “The Door of America’s Continent”. In our state you will find mountains, rivers, beaches, snow, adventure, gastronomy and of course a lot of fun. In Veracruz we are distinguished by the...
Make My Place Your Place in Rock Springs, WY
My Place Hotel-Rock Springs, WY will provide you with all the comforts of home while you visit this diverse city, richly steeped in western history and coal mining. Our hotel is only a few minutes from downtown where you can experience an array of the culture and...
XL beds for catching XL zzz in Shoreditch at citizenM
Shoreditch: it’s London’s coolest district with good reason. The Northern Line leads to colorful streets filled with vintage clothes, underground indie gigs and the quintessential uber-cool East London vibe. But it’s not all street art and dance troupes. Shoreditch is...
Make My Place Your Place in Ketchikan, AK
Do you love the great outdoors? My Place Hotel-Ketchikan, AK is an ideal home base for your visit to Alaska’s famed Inside Passage, where you will be surrounded by nature on all sides! Whether you’re interested in Native Alaskan culture, local artists, shopping,...
Prepare to Be Illuminated at LUMA Hotel Times Square
Amidst the buzz of Midtown, LUMA Hotel Times Square is an enigma – providing a quiet, stylish escape right in the middle of the action. Centrally located steps away from iconic Times Square and the serene Bryant Park, LUMA Hotel is a modern oasis in the heart of the...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.