Industry Insights
The Knickerbocker Hotel: The Gateway to Times Square and Beyond
SPECIAL OFFER: Guests receive a $100 hotel credit when they stay at The Knickerbocker for three or more nights. Book now. Edging the bright lights of Broadway and the calm of Bryant Park,Guests find themselves at the center of the universe, where cultures come...
48 Hours in the Twin Cities Made Easy
Named as a top hotel in the both Minneapolis and the state of Minnesota by both the U.S. News & World Report, experience the best of the Twin Cities in the season where the city shines at Loews Minneapolis Hotel. You’ll want to take advantage of the hotel’s...
Hôtel Nelligan
A timeless escape in Old Montreal! Hotel Nelligan is a timeless place where guests and locals have gathered & stayed since 2002. The hotel has kept its original stone & brick walls, making it a place where history and modernity collide. Luxurious amenities and...
Grand Royale London Hyde Park
Welcome! Grand Royale London Hyde Park, an elegant, late Edwardian townhouse on a smart Bayswater Street, it’s an extravagant expression of its era, subtly offset with every contemporary comfort. Moments from Hyde Park, this hotel near Bayswater station has history...
Make My Place Your Place in Spokane Valley, WA
Spokane is a beautiful four-season destination where there’s always something to do whether you choose to stay inside or adventure outdoors, and My Place Hotel-Spokane Valley, WA can make you feel right at home after a busy day in this bustling area. Just a quick trip...
Park Grand London Hyde Park
Park Grand London Hyde Park brings you an experience of the most tasteful grace for those who appreciate the art of living well. Inspired by the best and expertly presented for those who expect nothing less, a stay at the Park Grand London Hyde Park offers the...
A world-class street meets affordable luxury at citizenM in Paris
It’s Paris’ most chic street – beloved by the rich and famous. So, of course, citizenM had to make a home there. Business travelers can enjoy a Paris hotel experience with luxury touches inside and out at citizenM Paris Champs-Elysees hotel. Did we mention it’s got...
Vive les comfy beds at citizenM Paris La Defense hotel
La Défense: Paris’ largest business district is where all the biggest deals are made – and what do hardworking city slickers need? XL king-size beds and top-notch coffee, of course. But citizenM Paris La Defense hotel does so much more. Let’s look at the top five....
A boutique hotel designed to be a hub of activity for the community.
South Congress Hotel is a boutique hotel designed to be a hub of activity for the community. A place for travelers and locals alike, the hotel has three unique restaurants, a coffee + bakeshop, a rooftop pool, lobby bar, and two retail shops. All locally owned, all...
Make My Place Your Place in Shakopee, MN
A stay at My Place Hotel-Shakopee, MN, puts you right in the middle of multiple exciting tourist attractions of this Minneapolis suburb. You can enjoy the non-stop action of Valleyfair, the Upper Midwest’s largest amusement park, Caterbury Park, which offers the...
Events You Don't Want To Miss!
Join us as we bring the industry’s top suppliers together in an intimate environment so you can spend some quality time with them, get to know their offerings and establish real relationships to help your travel business grow. You’ll experience unique travel industry discussions with some of the best and brightest in the industry, and get the training you need from the suppliers you want. See where we’re going next!
The TRUE Code Explained
The TRUE Code is a unique travel accreditation number issued by CCRA to identify independent travel advisors and agencies who operate outside of the traditional host agency model. It allows travel professionals to book directly with suppliers and receive commission payments without middlemen.
Why the TRUE Code Matters
As the travel industry evolves, more advisors are choosing independence. But working without a host agency doesn’t mean working without credibility or support. The TRUE Code provides:
- Direct supplier access
- Commission payments made directly to your agency
- Industry recognition and legitimacy
- A unique accreditation number you own
Whether you’re starting your own travel business or breaking away from a host agency, the TRUE Code is your key to unlocking a fully independent business.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.
Who Should Apply for a
TRUE Code?
- Independent travel advisors ready to work solo
- Travel agency startups seeking industry legitimacy
- Advisors leaving a host agency for more freedom
- Professionals looking to build a brand they fully own
How to Get Started
Applying for TRUE accreditation is simple:
- Set up your business entity (LLC or sole proprietorship)
- Submit an application with basic business info
- Pay a low annual fee
Once approved, you’ll get your TRUE number and be listed in the supplier database.