On March 25, 2026, CCRA proudly celebrated the launch of our new partnership with the Croatian National Tourist Office during a special industry event in New York City: “Croatia Full of Flavors.”
Hosted at Graybar 19 in the heart of Manhattan, this immersive gathering brought the spirit of Dalmatia — and the historic regions of Zadar and Šibenik — directly to the travel advisor community.
More than an announcement, this event marked the beginning of a strategic collaboration designed to equip advisors with direct access, destination expertise, and meaningful connections in one of Europe’s most compelling destinations.
From the Heartland of the Ancient Croatian Kingdom to NYC
The focus of the event was clear: showcase the authentic beauty, culture, and culinary heritage of the Zadar and Šibenik regions.
Located along Croatia’s breathtaking Dalmatian coast, these historic areas offer:
- Pristine Adriatic waters and island-hopping access
- UNESCO World Heritage Sites
- Roman and medieval architecture
- Boutique luxury hotels and villas
- Farm-to-table cuisine and world-class wines
Croatia is often described as “the Mediterranean as it once was” — and Zadar and Šibenik perfectly embody that blend of coastal elegance and preserved heritage.
A Partnership Built for Travel Advisors
This collaboration is designed with advisors in mind.
During the event, attendees had the opportunity to:
- Attend destination presentations highlighting Zadar and Šibenik
- Celebrate the official launch of the Croatian National Tourist Office partnership with CCRA
- Meet directly with Croatian hotels and DMC partners
- Participate in dedicated one-on-one meetings
- Experience authentic Croatian flavors through curated culinary offerings
This direct access to suppliers is what transforms inspiration into bookable opportunity.
Why Croatia — and Why Now?
Croatia continues to rise as one of Europe’s most desirable destinations for sophisticated travelers seeking:
- Luxury without overcrowding
- Authentic cultural experiences
- Yacht and island-hopping itineraries
- Culinary and wine tourism
- Multi-generational travel
- Destination weddings and honeymoons
With expanded air access, strong luxury infrastructure, and growing demand for experiential travel, Croatia represents both inspiration and profitability for today’s travel advisor.
Spotlight: Zadar & Šibenik
Zadar
Known for its Roman ruins, medieval churches, and innovative attractions like the Sea Organ and Sun Salutation, Zadar offers a dynamic blend of ancient and modern. Its proximity to national parks and island archipelagos makes it an ideal hub for curated Adriatic itineraries.
Šibenik
Often described as one of Dalmatia’s most authentic coastal towns, Šibenik boasts UNESCO-protected heritage sites, intimate boutique accommodations, and access to Kornati National Park. It is a rising star for travelers seeking refined, less-crowded coastal luxury.
What This Means for our Advisors
Through this partnership, advisors can expect:
- Enhanced destination training opportunities
- Direct introductions to Croatian hotels and DMCs
- Marketing support and co-branded initiatives
- Expanded European selling opportunities
“Croatia Full of Flavors” was only the beginning. This partnership opens the door to long-term collaboration, education, and growth within the Croatian market.
Croatia is not simply a destination — it is an experience shaped by centuries of culture, coastal elegance, and unforgettable flavor.
We look forward to bringing even more of Dalmatia to our advisor community in the months ahead.