What is TRUE (U)?
College Hustle. Career Freedom.
Whether you’re studying Hospitality & Tourism, Business, Marketing, Communications, or just love adventure, launching your own travel brand can be your next move — and TRUE makes it possible.
TRUE is a travel agency accreditation program.
TRUE stands for Travel Retailer Universal Enumeration — it’s a professional ID number that identifies you as a verified travel advisor in the global travel industry.
Designed for independent travel agency owners, the TRUE code is a unique travel industry identification number that allows you to be professionally recognized by hundreds of travel suppliers.
But it’s more than just a number — it’s your passport to becoming your own boss in travel.
Why TRUE is Perfect for Students & Young Entrepreneurs:
-
Start your own business — no franchise or host agency required
-
Work remotely — build your career from anywhere, full-time or as a side hustle
-
Earn commission $ by booking travel directly with airlines, hotels, cruise lines & tour companies
-
Get industry recognition as a verified independent travel advisor
-
Access exclusive rates & perks just like the pros
-
Connect with global suppliers and fellow advisors through CCRA
No matter where you are in your travel business journey, TRUE has the resources to support your growth.
✔ New to the industry? Get expert training through our partner, TARC, plus supplier education, in-house consultations, and more.
✔ Want to leverage AI in your business? Our partnership with a leading AI resource gives you cutting-edge tools to stay ahead.
TRUE Accreditation isn’t just a code—it’s a pathway to success at every stage of your travel entrepreneurship.
Who Should Get TRUE?
-
Students studying marketing, business, hospitality, tourism, or communications
-
Aspiring entrepreneurs ready to launch something of their own
-
Creatives looking to build a brand or business in travel
-
Digital nomads & remote workers who love travel and flexibility
What You’ll Gain:
-
A TRUE Code: Your unique travel advisor ID
-
Access to thousands of travel suppliers globally including access to the largest preferred hotel and ground transportation program, giving you exclusive rates and perks at thousands of properties and service providers worldwide
-
Support, resources, and tools to grow your brand
-
Optional training and networking through CCRA
From Campus to Spring Break CEO
Meet Lance Allen — a recent grad who turned his passion for travel into a growing business before graduation, thanks to TRUE Accreditation.
“TRUE made it incredibly easy to launch my business and start selling cruises with confidence… what began as a love for travel turned into the ultimate side hustle!” – Lance
He started by planning a cruise with friends. Now, he books custom group getaways, earns full commission, and is building a brand with real long-term value — No splits. No limits. Total Freedom.
Start while you’re still in school. Build something that travels with you after graduation.
Make Your Move into the Travel Industry
You don’t need to wait for a job offer — create your own path with TRUE and become an accredited travel entrepreneur while you’re still in school or just after graduation.
How the TRUE Code Works
Once approved, your agency receives a unique TRUE number that suppliers around the world recognize. You can book travel, manage reservations, and earn commissions—all under your own brand.
TRUE is accepted by hundreds of global travel suppliers, including tour operators, cruise lines, hotels, consolidators, and more. These suppliers verify your credentials using the TRUE database and remit payments directly to your business.