ABC•CCRA Global Marketing Menu
Global Marketing Menu
Whatever your marketing objectives or business needs are, we have the program!
Through our extensive menu of unique and differentiated marketing programs, you have access to the broadest range of customer segments and distribution channels. Whether you are looking to increase brand awareness, fill distressed inventory or announce a special offer, our powerful range of marketing options can directly target the right audience to meet your business objectives.
For more information or assistance, please reach out to your ABC•CCRA representative or email us at globalsupplierrelations@ccra.com
ABC•CCRA Travel Advisor Audience Profile
Target the right customer with your brand’s message!
The legend below provides a profile of our travel advisor customer segments, and the corresponding icons are displayed on each of the marketing program menu items indicating the audience distribution.
Corporate / GDS-Automated Travel Advisors
Audience is 15,000+ GDS advisors, agency operations & account managers, and CTD specialists.
Note: Corporate / GDS only specific marketing programs are available, please contact your ABC•CCRA representative for details.
Leisure Travel Advisors (GDS & Non-GDS)
Audience is composed of 50,000+ leisure specialists accessing content via a combination of GDS & non-GDS channels, including “brand.com,” supplier’s central reservations center, OTA and hotel direct outreach.
TRUE Member Agencies and Travel Advisors
Audience of 2,500+ independent travel advisors who hold TRUE accreditation. This audience books directly with suppliers using their TRUE code. Suppliers marketing to the group must accept TRUE accreditation for production tracking and commission processing.
Website Visitors
ABCGlobalServices.com and CCRA.com receive over 15,000 visitors to our websites each month.
Social Media & Blog Followers
ABC•CCRA’s audience of over 33,000+ social media followers comprised primarily of leisure travel advisors.
Marketing Menu Platforms
Email Marketing | Advisor Education, Reference Resources & Training | Website Advertising | Social Media & Blog | Newsletters & Magazines | Regional ConferencesEmail Marketing
Check-In Email
Custom email blast exclusively featuring your message, sent to our non-GDS advisor primarily leisure audience; includes link to a dedicated landing page. Specs and Guidelines.
TRUE Members Only 
Custom email featuring your brand message sent exclusively to TRUE member agencies and travel advisors. Specs and Guidelines.
Advisor Education, Reference Resources & Training
Premier Partners’ Live Webinar
Professionally moderated 30-minute live webinar, followed by a 15-minute live Q&A session. Specs and Guidelines.
Supplier Product Quiz
Interactive quiz promotion over a 30-day period supported by weekly emails, social media and hosted on ABC and CCRA websites, featuring your brand presentation, followed by a quiz. All advisors who submit a completed correct quiz are entered into a prize drawing for the prize(s) provided by the supplier partner. Specs and Guidelines.
Virtual Presentations
Your brand or product presentation video hosted on ABC and CCRA websites.
Agent Rewards
Advisor promotion featuring your brand presentation and contest/quiz that is promoted over a 14-day period supported by weekly emails and social media. All advisors who submit a completed correct quiz are entered into a prize drawing for the prize(s) provided by the supplier partner. Specs and Guidelines.Website Advertising
Hot Deals
Special offers and promotions for travelers featured in the Hot Deals section of our website. Hot Deals functionality allows travel advisors to search the best deals for their clients by destination. Specs and Guidelines.Standard Hot Deal - Featured for validity of offer, up to a maximum of 90 days
Featured Hot Deal - Featured on home page for 30 days, plus a Standard Hot Deal placement for validity of offer, up to a maximum of 90 days
Run-of-Site Banner Ad
This high-profile placement appears throughout ABC & CCRA’s web sites. Animated ads are welcome. Specs and Guidelines.
TRUE Member Only Website
Specs and Guidelines.
Advertising Placements:• Supplier Directory Banner Ad
• Banner ad on member dashboards
• Banner ad on TRUE member login
Social Media & Blog
Social Media Spotlight 
Single post on all ABC•CCRA social media outlets (Facebook, Twitter, LinkedIn, Instagram). Specs and Guidelines.
CCRA Blog
Blog hosted on CCRA website featuring industry news, updates, and promotions from our partners.Advertising Placements:
• Blog Spotlight - Includes your brand message and images.
• Blog Banner Ad Specs and Guidelines.
Newsletters & Magazines
Premier Magazine
Digital magazine distributed quarterly to 50,000 travel advisors. The Premier Magazine features industry news and updates from ABC•CCRA and our preferred supplier partners.Advertising Placements:
• Full Page advertisement
• Half Page advertisement
• Quarter Page advertisement
Let’s Talk Leisure
Leisure focused e-newsletter distributed monthly to 50,000 travel advisors.Advertising Placements:
• Supplier Spotlight
• Featured Placement
• Display Ad
Connection Newsletter
Monthly e-newsletter exclusively for our TRUE members with program news and updates from TRUE supplier partners. Suppliers must accept the TRUE code.Advertising Placements:
• Display Ad
• Advertorial
Regional Conferences
PowerSolutions
CCRA’s full-day conference and trade show focused on leisure travel advisors. Held in key cities, these events are designed to provide advisor education and tools to support their business. Agenda includes educations sessions, guest speakers, supplier roundtables and a trade show.
Contact your ABC•CCRA representative for participation details and pricing.
UpClose
ABC•CCRA’s premier events that are held in key business markets, bringing our top agency and preferred supplier partners together for an evening of fun, food, and networking in a trade show format.Contact your ABC•CCRA representative for participation details and pricing.