TRAVEL AGENTS BUSINESS IS BETTER BUSINESS
A study done by TravelClick indicated that travel agents represent 81% of the total GDS room nights and that travel agents also produce more profitable bookings, with an ADR that is 40% higher than those which originate from Internet sites!
TRAVEL AGENCY BUSINESS IS ON THE REBOUND - ARE YOU GETTING YOUR SHARE?
According to information released by Pegasus for the month of September, GDS revenue is up an astonishing 33.7% during December 2011 over December 2009. Even better ... ADR and average-length-of-stay are up as well (5.0% and 11.1% respectively). This means hotels are not only seeing more transactions from travel agents, but are making more money per transaction as well!
Are you getting your share of this rebounding market? CCRA can help.
We invite your hotel to join the CCRA Hotel Program for 2013. Place your rates in front of more than 15,000 CCRA travel agencies and 29,000 corporate and independent home-based travel agents.
Global GDS - YOY Variances
|Month||Net Reservation CHG||Net ADR CHG||Net AVG LOS CHG||Net Revenue CHG|
|YTD DEC 11 vs 10||10.8%||5.0%||1.1%||17.6%|
|YTD DEC 11 vs 09||33.7%||11.1%||3.3%||53.4%|
In 2012, CCRA travel agent members generated over $1 billion of leisure and corporate bookings worldwide.
Through the CCRA Hotel Program, your property is featured in all four GDS as well as CCRA’s proprietary reservation system, CCRAtravel.com. Obtain discretionary business you are not able to reach otherwise. View our Premium Position Guidelines and Procedures.
Review our webinar on How to Get the Most from the Travel Agent Market. Simply register to be able to download the presentation.
Now Is The Time To Act
• Reach thousands of agencies and agents around the world via the GDS or our own CCRAtravel.com booking portal.
• Get the edge on your competition by upgrading to our MARKETING program or our CCRx Reporting Package Program, which includes a comprehensive marketing package at a deeply discounted rate compared to purchasing marketing on an individual basis. Learn more about maximizing your marketing opportunities. View our 2013 Preferred Hotel Program and Marketing Opportunities.
• Take advantage of three important new marketing opportunities that will help you optimize your business from the travel agent market: Specialty Market Placement, Better than Best Program, CCRA Exclusive Program and Featured Property.
• Want to know if this market is right for you? View travel agent demand for your city through our booking statistics results: 2012 booking stats and 2011 booking stats.
Enrollment Steps Are Simple
Immediate RFP submission is available at the CCRA RFP Tool. Click here for 2013 RFP. You may also sign up using your own RFP tool. For assistance signing up for the CCRA program, you may contact Jolene Volkart or call, 940-482-6349.
DID YOU KNOW?