TRAVEL AGENTS BUSINESS IS BETTER BUSINESS

A study done by TravelClick indicated that travel agents represent 81% of the total GDS room nights and that travel agents also produce more profitable bookings, with an ADR that is 40% higher than those which originate from Internet sites!

TRAVEL AGENCY BUSINESS IS ON THE REBOUND - ARE YOU GETTING YOUR SHARE?

According to information released by Pegasus for the month of September, GDS revenue is up an astonishing 38.8% during September 2010 over September 2009. Even better ... ADR and average-length-of-stay are up as well (7.4% and 3.2% respectively). This means hotels are not only seeing more transactions from travel agents, but are making more money per transaction as well!

Are you getting your share of this rebounding market? CCRA can help.

We invite your hotel to join the CCRA Hotel Program for 2012. Place your rates in front of more than 22,000 CCRA travel agencies and 50,000 individual travel agents.

Act Now and Submit RFP for 2012!
Global GDS - YOY Variances
Month Net Reservation CHG Net ADR CHG Net AVG LOS CHG Net Revenue CHG
SEP 10 vs 09 25.2% 7.4% 3.2% 38.8%
YTD SEP 10 vs 09 18.9% 4.6% 1.9% 26.9%
SEP 10 vs 08 13.1% -3.2% 1.9% 11.4%
YTD SEP 10 vs 08 21.8% -8.0% -0.3% 12.0%
SEP 10 vs 07 49.5% -2.0% 0.5% 47.1%
YTD SEP 10 vs 07 30.9% -3.3% -1.8% 24.2%

In 2010, CCRA travel agent members generated over $1 billion of leisure and corporate bookings worldwide.

Through the CCRA Hotel Program, your property is featured in all four GDS as well as CCRA’s proprietary reservation system, CCRAtravel.com. Obtain discretionary business you are not able to reach otherwise. View our guidelines and procedures.

Review our webinar on How to Get the Most from the Travel Agent Market. Simply register to be able to download the presentation.

Now Is The Time To Act

• Reach thousands of agencies and agents around the world via the GDS or our own CCRAtravel.com booking portal. 

• Get the edge on your competition by upgrading to our SELECT program or our CCRx Reporting Package Program, which includes a comprehensive marketing package at a deeply discounted rate compared to purchasing marketing on an individual basis. Learn more about maximizing your marketing opportunities. View our marketing programs and pricing options.

• Take advantage of three important new marketing opportunities that will help you optimize your business from the travel agent market: Specialty Market Placement, Better than Best Program, CCRA Exclusive Program, Blocked Space and Featured Property.
 
• Want to know if this market is right for you? View travel agent demand for your city through our booking statistics results.

Enrollment Steps Are Simple

Immediate RFP submission is available at the CCRA RFP Tool. Click here for 2012 RFP. You may also sign up using your own RFP tool. For assistance signing up for the CCRA program, you may contact Brian Heid or call, 817-288-7220.

DID YOU KNOW?
• GDS revenue, internationally, is up 26.9% through September
• In North America, GDS revenue is up 24.8% YTD while transactions are up 20.7%
• GDSs provide point-of-sale platforms to tens of thousands of travel agencies worldwide
• GDSs (the Global Distribution System platforms powered by Amadeus, Sabre and Travelport), are still the predominant medium through which corporate bookings are made
• Leisure travelers are increasingly returning to traditional travel agencies as the options on-line become increasingly complicated, confusing
WE HAVE THE CURE FOR FALLING OCCUPANCY
CCRx tells you which travel agencies are coming into your market, how much of that business you are getting compared to your competitors and exactly where to find them. And every CCRx comes with instructions on how to market and sell to this lucrative market.

CCRx is not another revenue management tool – it's a sales tool designed to put heads in beds immediately! (You must be member of the CCRA Hotel Program.)

View the CCRx sign up form.
EXTEND YOUR REACH
CCRA has affordable advertising opportunities that deliver your message directly to travel professionals around the globe. Once you've joined the CCRA Hotel Negotiated Rate Program – you'll want to take advantage of these "price-right" options (You must be member of the CCRA Hotel Program.)

View our membership kit.