Contact Information
Hotel Rate Program Requirements
Rate Definitions: Preferred Rate, Bar Rates, Blackout Dates, Parity
Terms and Conditions
Payment Information

MORE OPPORTUNITIES TO BOOST OCCUPANCY

CCRA Exclusive Program
A free program that can set your hotel apart from the competition.

Featured Property
Premiere placement on every city search for your location on CCRAtravel.com.    

CCRx from CCRA®
An affordable quarterly report that compares travel agent activity among you and your competitors.

NEW FOR 2011

Better than Best Program
Special listing on our website, FREE destination banner ad, social media tweets and blogs; simply provide MORE than 10% off BAR.

To participate in the 2011 CCRA program, each hotel must submit a bid electronically.
To submit, you may use Lanyon's Propertyvault, Nexus, BidStork or
CCRA's own on-line RFP that can be accessed at:
http://search.ccraonline.com/cgi-bin/RFP2011/rfp2011login.pl

HOTEL

• Hotel must be bookable via all four GDS's.
• Hotel must have undergone renovation of rooms and common areas within the past five years unless newly built.
• Hotel must meet minimum, local safety and ADA requirements.
• Hotel must have walk policy in place.

RATES AND ROOMS

• Rates and amenities must be loaded under the CCRA rate code in all GDS's by October 1, 2010 and remain uploaded through December 31, 2011.
• Rates and amenities must be in parity with all other unrestricted rate programs offered through third-parties, both on-line and off-line, including consortia, TMC's, associations, consumer sites and proprietary supplier sites.
• Rates must be LRA (last room availability) and commissionable (10% domestic and 8% international).
• Rates must be a minimum of 10% off corporate rate. This becomes the "ceiling rate."
• Rates may be fixed or may fluctuate with BAR, but must not exceed the ceiling rate.
• Rooms provided to guests under CCRA rate code must be best available room type.

PREFERRED RATE

The same discounted rate given to all consortia or large travel agency groups for volume business.

• Preferred rates (minimum 10% off corporate rates)
• Last room availability
• Commissionable at 10% (Please note all rates except net rates are commissionable at 10%)
  

BAR RATES

BAR rates must be the best available rate at the time of booking.

• BAR rate is unrestricted but must not exceed the ceiling rate as defined above.
• Your best available rate must be loaded as the CCRA rate using the CCRA rate code for each GDS
• Last Room Availability
• Rates must be in parity with consortia like THOR, ABC, Travel Savers or Hickory
• Commissionable at 10%

In our experience, lower rates receive better positioning so we encourage a discount of at least 10% off BAR, however we do not require it.

BLACKOUT DATES

Peak dates during which your negotiated rate is not available due to special events, holidays, etc.

• Maximum of 10 blackout days per year
• Dates must be at parity with all other consortia programs including mega agencies

PARITY

The concept that rates offered to any consortia, TMC, OTA or third-party booking source will be the same as the rate offered to all consortia, TMC's and OTA's.

We will monitor the competitiveness of the rate, availability of the rate and status of the last room availability you map to our pseudo-city code. We will monitor the Preferred rates you offer during 2011 through the various GDS's using our own proprietary technology.

The hotel agrees to accept the terms and conditions of the program as legally binding through the end of the program year regardless of personnel, management and/or flag changes. The hotel agrees to pay all fees associated with the CCRA program and will pay accordingly at time of invoice. The hotel agrees that the information submitted on this RFP is correct and legally binding through the length of the program.

I, acting as authorized hotel representative, agree to the terms, conditions and rates contained herein, and on behalf of the hotel, agree to honor the rates through the length of this contract and notwithstanding any subsequent change in personnel, change of brand, sale of property and/or management change. I will notify the hotel or chain’s GDS department to load these rates under CCRA’s rate access code within two weeks of Agreement execution.

This Agreement is in effect for the full calendar year 2011.  As a participant in the CCRA hotel program, you will receive communications from us throughout the year regarding special member benefits and opportunities to market your property to our travel agency network.

Check or Money Order

Enclosed is payment in the amount of $ .

Mail check or money order with this Order Form to:

NOTE:

• Make payable to CCRA, void of any bank charges or fees.
• Payment only acceptable in U.S. Dollars via U.S. Bank, with appropriate bank coding.
• The gross amount must be sent. (Checks not complying with requirements will be returned.)

Credit Card
 
Please charge $ to the following credit card for inclusion in the CCRA Hotel program.

CC#: Expiration Date:
 
CCV Code: (Security code on front of Amex and on back of Master Card or Visa)
 
Authorized Signature:
Cardholder Name:
Billing Address of Card Holder:
(Note: credit card statement charge will read: “Reservation Center”)

Wire Transfer

• Wires transfers must be in U.S. Dollars only
• Please add $35.00 to cover our bank charges
• You are responsible for any originating bank fees including correspondence charges,
  processing fees, etc.
• Wire must be properly identified in English with exact hotel name, address and CCRA invoice number
• Fax a copy of the Web Online RFP form to 682-233-0999, with payment information.

Send Wire To:

Click here to download a printable copy of Payment Information.

CORE Hotel Program Participation Fee – $850

Hotels that chose to participate in the CCRA Hotel Rate Program receive the following marketing and promotions as part of their participation fee:

• Highlighted listing and photos on the CCRA Booking Portal
• Preferred rates integrated into the CCRA Portal and GDS systems
• Opportunity to market to 23,000 CCRA travel agency members
• Distribution of travel agent/FAM rates
• Preferred rate program participant listing on CCRAtravel.com and CCRA Portal websites

Put More Heads in Beds - Upgrade to One of These Premium Packages

CCRx Reporting Program Package – $1,695 ($2850 value)

Includes the core hotel program participation fee as part of this upgraded package:

• Highlighted listing and photos on the CCRA Booking Portal
• Preferred rates integrated into the CCRA Portal and GDS systems
• Opportunity to market to 23,000 CCRA travel agency members
• Distribution of travel agent/FAM rates
• Four quarterly CCRx market feeder reports including comp set analysis that tells you what travel agencies are booking you and your competition
• A "prescription" outlining specific action steps for turning the data on the reports into head in beds
• Access to travel agent specific training including podcasts, white papers and webinars

SELECT Marketing Package – $1,995 (a $6,150 value)

Includes the core hotel program participation fee as part of this upgraded package:

• Highlighted listing and photos on the CCRA Booking Portal
• Preferred rates integrated into the CCRA Portal and GDS systems
• Opportunity to market to 23,000 CCRA travel agency members
• Preferred rate program participant listing on CCRAtravel.com and CCRA Portal websites
• Two Destination Banner Ads for 30 days on CCRAtravel.com ($1900 value)
• Two e-Blast Specials distributed to over 37,000 individual agents ($2,000 value)
• One 500-word CCRA e-Newsletter Advertorial ($1,500 value)

CCRA Exclusive Program - No Additional Cost

Free opportunity to set your hotel apart. All you need to do is offer a non-standard amenity as part of your CCRA rate.

You will need to add the amenity to your CCRA rate code description, and let your front desk/reservations know about the value-added amenity for guests checking in under this rate code. CCRA will highlight your listing and add the special CCRA Exclusive icon on our website.

To sign up for CCRA Exclusive see Marketing Questions on the Online RFP Tool.  On Lanyon, Nexus, Bidstork refer to fields #296 - CCRAhighlight and #302 for CCRxReport.

Featured Property

Featured Property Positioning is an opportunity to purchase premiere positioning on CCRAtravel.com. Guaranteed placement in top three positions for every search for that location. The cost is just $1,000 per month and there is no annual contract requirement. However, this is strictly a first come, first served opportunity.

CCRx by CCRA®

CCRA will make available quarterly production reports and competitive information to hotels that participate in CCRx from CCRA®. This new report has been designed to help a hotel pinpoint its travel agent market.

The report itself is an easy to interpret, one-page dashboard.  Once you define your top five hotel competitors, we will show you how much CCRA travel agent business you are getting in comparison, as well as who these agents are and where they are coming from!

In addition to the report, we will provide you with a written “prescription” that details what information is available on the report and what you need to know to successfully market to this audience.

We have priced CCRx from CCRA® to make it affordable. Each quarterly report will cost just $500. 

However, if you sign up for CCRx from CCRA® as part of the 2011 RFP – you will have the opportunity to purchase four reports for only $1,500.

Better than Best Rate Program – No Additional Cost

New in 2011, for hotels providing CCRA with more than 10% off BAR, receive a FREE 30-day destination banner ad on CCRAtravel.com. They will also be included in a special section on the CCRAtravel.com website entitled “Better than Best.” A link to this page will be included in all eBlasts and eNewsletters.

For hotels providing UP TO 10% off BAR, they will be included in a special section of the CCRAtravel.com website entitled “Better than Best” A link to this page will be included in all eBlasts and eNewsletters.

In addition, CCRA will provide these hotels with regular Twitter and Facebook presence; we will be regularly tweeting about hotels that offer travel agents “Better than Best” rates.