ccra
New Marketing Opportunities for 2011

Better than the Best Rate Program – No Additional Cost

New in 2011, for hotels providing CCRA with more than 10% off BAR, receive a FREE 30-day destination banner ad on CCRAtravel.com. They will also be included in a special section on the CCRAtravel.com website entitled “Better than the Best.” A link to this page will be included in all eBlasts and eNewsletters.

For hotels providing UP TO 10% off BAR, they will be included in a special section the the CCRAtravel.com website entitled “Better than the Best” A link to this page will be included in all eBlasts and eNewsletters.

In addition, CCRA will provide these hotels with regular Twitter and Facebook presence; we will be regularly tweeting about hotels that offer travel agents “Better than the Best” rates.

CCRA Exclusive Program - No Additional Cost

Free opportunity to set your hotel apart. All you need to do is offer a non-standard amenity as part of your CCRA rate.

You will need to add the amenity to your CCRA rate code description, and let your front desk/reservations know about the value-added amenity for guests checking in under this rate code. CCRA will highlight your listing and add the special CCRA Exclusive exclusive icon on our website.

To sign up for CCRA Exclusive see Marketing Questions on the Online RFP Tool.  On Lanyon, Nexus, Bidstork refer to fields #296 - CCRAhighlight and #302 for CCRxReport.

Featured Property

Featured Property Positioning is an opportunity to purchase premiere positioning on CCRAtravel.com. Guaranteed placement in top three positions for every search for that location. The cost is just $1,000 per month and there is no annual contract requirement. However, this is strictly a first come, first served opportunity.